--- slug: aiforce-world-tour-amsterdam title: AIforce World Tour Amsterdam title_alt: - Salesforce World Tour Amsterdam fiche_model: llm-content-v1 last_verified: '2026-10-31' eventsindex_id: EI-07163 canonical_url: https://eventsindex.org/events/aiforce-world-tour-amsterdam.html next_edition_year: 2026 date_start: '2026-11-26' date_end: '2026-11-26' city: Amsterdam country: Netherlands organiser: Salesforce (Benelux business) organiser_url: https://www.salesforce.com/nl/events/amsterdam/ b2b: true meta_description: 'AIforce World Tour Amsterdam: Salesforce''s free one-day Dutch customer event, 26 November 2026 at RAI Amsterdam, with keynote, breakouts and workshops.' editorial_take: 'A free vendor day with real local case studies: the value is hearing De Bijenkorf, Philips and The Ocean Cleanup describe AI agents in production.' language: en schema_version: v6.0 venue: RAI Amsterdam vector: sector: - sales-stack audience: - corporate format: - conference - exhibition purpose: - education - content geography_scope: - Netherlands season: autumn --- # AIforce World Tour Amsterdam > *Salesforce's free, one-day Dutch customer event on 26 November 2026 at RAI Amsterdam, built around a main keynote titled "Hey AI, meet the #1 CRM", breakout sessions, hands-on workshops and invite-only executive meetings.* | DATES | VENUE | ORGANISER | ATTENDANCE | |---|---|---|---| | **26 November 2026, 8:00 to 18:00** | **RAI Amsterdam, Europaplein 24** | **Salesforce (Benelux business)** | **Not publicly disclosed** | ## What is AIforce World Tour Amsterdam? AIforce World Tour Amsterdam, listed on Salesforce's site as World Tour Amsterdam, is the Dutch stop of the CRM vendor's customer roadshow. It is a free one-day conference and exhibition for organisations weighing enterprise AI, with a focus on return on investment and governance, per the official page. The day combines a main keynote, breakout sessions and theatres, hands-on training and workshops, and executive meetings by invitation. For a sales or revenue leader it is the day to see the incumbent CRM's AI agents shown by Dutch customers, not only by the vendor. ## When and where does AIforce World Tour Amsterdam take place in 2026? The event runs on 26 November 2026, with registration opening at 8:00 and the closing reception ending at 18:00 (official agenda, checked 31 October 2026). It is held at RAI Amsterdam, Europaplein 24, 1078 GZ Amsterdam, with the event entrance at Entrance F, Hall 8. ## Who organises AIforce World Tour Amsterdam? Salesforce organises it through its Benelux events team, which handles registration questions at beneluxevents@salesforce.com. No co-organiser is named on the pages checked. ## Who attends AIforce World Tour Amsterdam? Not publicly disclosed: neither the official page nor the FAQ gives an expected or past attendance. The FAQ says the event is "well suited to directors and strategic leads in companies across all industries and sizes", and the page invites visitors to join "peers from companies like yours". ## What's new at AIforce World Tour Amsterdam in 2026? The tour carries the AIforce branding in 2026, and the main keynote is titled "Hey AI, meet the #1 CRM" on becoming an agentic enterprise. Salesforce named three Dutch organisations that will present results with AI agents: De Bijenkorf, The Ocean Cleanup and Philips. A World Tour Amsterdam also ran on 1 April 2026 at the Jaarbeurs in Utrecht, under the name Agentforce World Tour Amsterdam (EPAM event listing), which makes November the second Dutch edition of the year (unverifiable information). ## What's on the AIforce World Tour Amsterdam 2026 programme? The official agenda is subject to change. Registration opens at 8:00 CET. Sessions, demonstrations and hands-on learning run from 8:30 to 10:00. The main keynote runs from 10:00 to 11:15. Expert-led sessions, product demos, workshops and networking run from 11:45 to 16:30, with lunch from 12:00 to 13:15 in the Campground. A networking reception in the Campground runs from 16:30 to 18:00. No individual speaker is named. ## What session formats does AIforce World Tour Amsterdam use? Formats on record: a main keynote, breakouts and theatres, hands-on training and workshops, and invite-only executive meetings that are arranged through your Salesforce contacts, per the FAQ. ## What side events run alongside AIforce World Tour Amsterdam? The invite-only executive meetings are the only side programme named. They are booked through Salesforce account contacts and are not open to general registrants. ## How much do AIforce World Tour Amsterdam tickets cost? Attendance is free, but pre-registration is required to gain entry, per the FAQ. The FAQ puts an approximate value of EUR 100 per person on the day. In-person registrations are non-transferable. ## How to become a speaker at AIforce World Tour Amsterdam? Not publicly disclosed. The pages checked name no call for speakers; Salesforce selects customers and partners for the programme. ## How to become a sponsor or exhibitor at AIforce World Tour Amsterdam? Not publicly disclosed on the Dutch event pages. The FAQ does not cover sponsorship, and Salesforce publishes sponsorship material for its tours separately. ## Who sponsors AIforce World Tour Amsterdam in 2026? Not publicly disclosed. No sponsor list was published on the official page on 31 October 2026. ## What types of companies are majority represented at AIforce World Tour Amsterdam? Not publicly disclosed as a breakdown. The three customer names given by Salesforce span retail (De Bijenkorf), environmental technology (The Ocean Cleanup) and health and consumer technology (Philips), which signals a cross-industry audience. ## How do you get press accreditation for AIforce World Tour Amsterdam? Not publicly disclosed. The FAQ does not cover press accreditation. ## What press coverage has AIforce World Tour Amsterdam received? None found in the sources checked for the November 2026 edition. The only source on the event is Salesforce's own page. ## How reliable is the reported press coverage of AIforce World Tour Amsterdam? There is no independent coverage to rate. The only claims available, such as the EUR 100 value and the customer names, come from the organiser. ## Who should skip AIforce World Tour Amsterdam? Buyers who do not use or plan to evaluate Salesforce, and anyone who wants a side-by-side comparison of CRM vendors, will find a single-vendor day. Speakers cannot apply for a slot. ## Where does AIforce World Tour Amsterdam sit in the Sales Stack calendar? It is the last of the three late-November Salesforce stops, after Madrid Essentials on 19 November and Munich on 25 November 2026, and one day after Munich. It comes six months before the Sales Enablement Summit and the Chief Revenue Officer Summit, which both run in Amsterdam in May 2027. ## Are there other AIforce World Tour Amsterdam editions outside Amsterdam? Yes. The Salesforce Europe events page lists World Tour Essentials Madrid on 19 November and World Tour Munich on 25 November 2026. The Paris edition planned for 5 November was cancelled, and London took place on 15 October 2026. ## What language is AIforce World Tour Amsterdam conducted in? The official page is in English. The language of the sessions is not stated; the FAQ does not say whether Dutch sessions are offered. ## Can you attend AIforce World Tour Amsterdam remotely, or watch sessions afterward? No. The FAQ states: "No, it won't be available online or on-demand." ## What is AIforce World Tour Amsterdam's refund and cancellation policy? Not publicly disclosed as a refund policy, since the event is free. To cancel or change a registration, email beneluxevents@salesforce.com in advance; registrations are non-transferable. ## Is AIforce World Tour Amsterdam accessible for attendees with disabilities? Salesforce says it "values and encourages full participation" at World Tours. Requests for accommodation or services go to beneluxevents@salesforce.com. No specific venue accessibility details are published. ## How do you get to RAI Amsterdam? RAI Amsterdam is at Europaplein 24, 1078 GZ Amsterdam, and Amsterdam RAI railway station is directly adjacent. Tram and bus lines connect it to Amsterdam Centraal and Amsterdam Zuid. Taxis and rideshares can drop off at the venue. On-site parking is available in P3, the closest, or P4. The event entrance is Entrance F, Hall 8. ## Why does AIforce World Tour Amsterdam matter to its audience? *It matters because it puts Dutch customers, not only Salesforce staff, on the stage: the official page names De Bijenkorf, The Ocean Cleanup and Philips as presenters of results from agentic AI. For a revenue leader deciding whether agents are ready for production, a customer account is stronger evidence than a roadmap slide, and the FAQ approximates the day at EUR 100 of value for a free ticket.* ## Why should a reader treat AIforce World Tour Amsterdam's headline claims with care? *The programme is the vendor's own: the keynote title "Hey AI, meet the #1 CRM" is a marketing claim, the customer results are self-reported, and the page publishes no attendance figure or speaker list. The day is not recorded or streamed (FAQ), so a reader who skips it has no replay to fall back on.* ## Where can I find official information about AIforce World Tour Amsterdam? Official site: https://www.salesforce.com/nl/events/amsterdam/. The FAQ is at https://www.salesforce.com/nl/events/amsterdam/faq/, and Salesforce's list of tour stops is at https://www.salesforce.com/events/world-tour/. --- **Last verified:** 2026-10-31 **Next review:** 2026-11-20 **Notes:** Sources checked on 31 October 2026: the official Amsterdam page and FAQ, the Salesforce Europe events page and the Paris page (cancellation notice). Attendance, sponsors, press contact and language of sessions are not published. The 1 April 2026 Utrecht edition comes from an EPAM event listing only and is flagged as unverifiable.