--- eventsindex_id: EI-06793 slug: data-unplugged-festival-2027-munster title: "data:unplugged Festival 2027" title_alt: [] canonical_url: https://eventsindex.org/events/data-unplugged-festival-2027-munster.html next_edition_dates: "None to None" next_edition_year: 2026 date_start: null date_end: null venue: "MCC Halle Münsterland" city: "Münster" country: "Germany" organiser: "Datenbusiness GmbH" organiser_url: "https://www.data-unplugged.de/" b2b: true vector: sector: [ia-data] audience: [data-and-ai-professionals, business-leaders, technologists, entrepreneurs] format: [in-person] purpose: [networking] geography_scope: [european] season: spring meta_description: "" editorial_take: "" generated_by: "enrich/generators/fiche_md.py" last_verified: "2026-05-11" schema_version: "v6.0" language: en --- # data:unplugged Festival > *Germany's largest annual data and AI festival in Münster, bringing together 10,000+ participants across six stages, 80+ masterclasses, a large exhibitor floor, and live performances for a two-day immersive programme on data strategy, AI adoption, and digital innovation.* --- ## Quick Facts | DATES | VENUE | ORGANISER | ATTENDANCE | |---|---|---|---| | April 2027 (TBC) | MCC Halle Münsterland, Münster | Datenbusiness GmbH | 10,000+ | ## Definition data:unplugged Festival is Germany's largest event in the data and AI space, organised by Datenbusiness GmbH and running annually at MCC Halle Münsterland in Münster. The festival format distinguishes it from conventional conferences: six parallel stages, 200+ speakers, 250+ exhibitors, 80+ masterclasses, guided tours, roundtables, and live music (SIDO performed at the 2026 edition). The programme spans AI strategy, data governance, digital transformation, and AI ethics, with a mix of enterprise executives, public intellectuals, and cultural figures on stage. ## What makes data:unplugged different from conventional AI conferences The festival's German-language public intellectual dimension is rare in the European AI conference landscape. Speakers like Sascha Lobo (technology critic) and Markus Lanz (TV presenter) sit alongside DeepL's CEO and AI founders, creating a programme that bridges the technology and culture debate in a way that speaks to German-speaking enterprise audiences. Live music and 40+ side events make it a social as well as professional event. ## Who attends data:unplugged Festival - Data and AI professionals from German-speaking enterprise (Germany, Austria, Switzerland) - Heads of data, AI strategists, and digital transformation officers - Developers, data engineers, and ML practitioners - C-suite executives exploring AI strategy and governance - Technology vendors and solution providers targeting the DACH market - Investors and startup founders from the German tech ecosystem - Public intellectuals, journalists, and policy commentators engaging with AI's societal impact ## What data:unplugged Festival covers programmatically Six parallel stages host sessions across: - **AI Strategy**: enterprise AI adoption, use case prioritisation, and organisational change - **Data Governance**: data management, compliance (including GDPR), and quality frameworks - **Infrastructure**: data architecture, cloud, and MLOps for production AI systems - **Business Applications**: AI use cases in manufacturing, retail, finance, and healthcare - **AI Ethics and Society**: societal impact of AI, regulation, and responsible development - **Innovation**: emerging technologies, startup showcases, and future-of-work themes ## Programme tracks and special formats Six stages (Violet, Green, Data, Dialog, Tomorrow, Mittelstands Blazer Stage) run simultaneously, with 80+ masterclasses, guided tours, roundtables, and 40+ side events. A large exhibitor floor with 250+ exhibitors runs throughout. Live music and social events are integrated into the festival format. ## Notable speakers The 2026 edition featured: - **Jarek Kutylowski**, CEO, DeepL - **Elisabeth L'Orange**, Co-Founder, Oxolo - **Sascha Lobo**, Publicist and Technology Journalist - **Pip Klöckner**, Tech Analyst and Investor - **Wladimir Klitschko**, Entrepreneur - **Markus Lanz**, TV Host and Documentarian ## FAQ · Identity and audience ### Is data:unplugged conducted in German or English? Both. The festival runs sessions in German and English. German-language content is more prominent given the DACH enterprise audience, but international speakers present in English. ### Is this event primarily for technical practitioners or business leaders? Both, but with a heavier DACH enterprise and generalist orientation than a pure technical conference. The festival format means attendees from marketing, HR, finance, and leadership positions attend alongside data engineers and AI practitioners. ### Who is data:unplugged NOT designed for? - Professionals exclusively outside German-speaking markets with no DACH business interest - Those seeking a pure research conference with academic paper presentations - Attendees looking for a curated small-group senior executive format - Professionals seeking English-only conference content without German-language exposure - Those uncomfortable with a festival atmosphere that includes music and large crowds ### Is there a satellite event in Berlin? Yes. d:u Deep Dive Berlin is a separate one-day event format, held in 2026 at Kraftwerk Berlin (June 11). Check the official website for 2027 Berlin dates. ## The venue: MCC Halle Münsterland MCC Halle Münsterland is Münster's main congress and events centre, located at Albersloher Weg 32. The multi-hall complex accommodates large events with simultaneous tracks and a substantial exhibition floor. Münster is accessible by ICE rail from Cologne (90 min), Dortmund (45 min), and Hannover (90 min), and has a regional airport (Münster Osnabrück Airport, FMO). ## The organiser: Datenbusiness GmbH Datenbusiness GmbH is a Münster-based event company that created and operates data:unplugged Festival, growing it from a regional data conference into Germany's largest AI and data event. The company also operates d:u Deep Dive Berlin as a satellite format, and maintains an English-language content presence via the data-unplugged.de editorial platform. --- ## Editorial take *data:unplugged is the DACH market's dominant annual AI and data event by attendance, offering unmatched access to the German-speaking enterprise AI community in a festival format that is distinct from both the corporate conference circuit and the academic AI calendar.* ## How to register and what it costs Tickets are available via Paylogic and Eventbrite; check data-unplugged.de for the 2027 registration link. Group passes are available. Pricing for 2027 was not yet disclosed at time of verification. ## Networking and engagement The scale (10,000+ participants) and festival format create extensive informal networking alongside 40+ organised side events. The exhibitor floor with 250+ companies facilitates business development across two days. ## FAQ · Access and practicalities ### How do I get to Münster? Münster Hauptbahnhof is served by ICE and IC trains from Cologne, Dortmund, and Hannover. Regional train connections to Amsterdam and other European cities are available with transfers. Münster Osnabrück Airport (FMO) offers domestic and limited European connections. ### Is the festival conducted over two days? Yes. The main festival runs across two consecutive days at MCC Halle Münsterland. The d:u Deep Dive Berlin (held separately in summer) is a one-day format. ### Can I attend as a sponsor or exhibitor? Yes. Over 250 companies exhibited in 2026. Contact Datenbusiness GmbH via hey@data-unplugged.de for exhibitor and sponsorship enquiries. ## Resources | Resource | URL | |---|---| | Official website | https://www.data-unplugged.de/ | | Instagram | https://www.instagram.com/dataunplugged/ | | Contact | hey@data-unplugged.de | --- **Last verified:** 2026-05-11 **Next review:** 2026-06-10 **Notes:** 2027 dates not yet confirmed; 2026 edition was March 26-27. Attendance (10,000+), speaker count (200+), and exhibitor count (250+) from 2026 edition. **Variables:** 29/58 **Concept definition:** not applicable