--- eventsindex_id: EI-06803 slug: digital-frontiers-ai-advertising-local title: "Digital Frontiers: AI, Advertising & the Power of Local" title_alt: ["Digital Frontiers 2026", "Siinda Digital Frontiers"] canonical_url: "https://eventsindex.org/events/digital-frontiers-ai-advertising-local.html" next_edition_dates: "2026-05-17 to 2026-05-20" next_edition_year: 2026 date_start: 2026-05-17 date_end: 2026-05-20 venue: "Steigenberger Hotel am Kanzleramt" city: "Berlin" country: "Germany" organiser: "Siinda" organiser_url: "https://siinda.com/" b2b: true vector: sector: [developer-ai] audience: [executive, marketer, product-leader] format: [conference] purpose: [education, networking] geography_scope: [europe] season: spring meta_description: "Digital Frontiers 2026: four-day Siinda conference on AI in local search and advertising. May 17-20, Steigenberger Hotel am Kanzleramt, Berlin. EUR 1,850 ticket." editorial_take: "Siinda's annual gathering for the local search and digital advertising industry, with the 2026 Berlin edition built around agentic AI and what it means for advertising to small and medium businesses." last_verified: "2026-06-26" language: "en" schema_version: "v6.0" --- # Digital Frontiers: AI, Advertising & the Power of Local > *Four-day conference in Berlin, May 17-20, 2026, at the Steigenberger Hotel am Kanzleramt, for the local search and digital advertising industry. Organised by Siinda, the Search and Information Industry Association. The 2026 programme covers AI in local search, AI advertising, agentic transformation, digital marketing for small and medium businesses, and AI governance.* --- ## Quick Facts | DATES | VENUE | ORGANISER | TICKET | |---|---|---|---| | May 17-20, 2026 | Steigenberger Hotel am Kanzleramt, Ella-Trebe-Straße 5, Berlin | Siinda | EUR 1,850 (registration closed) | ## Definition Digital Frontiers: AI, Advertising & the Power of Local is an annual industry conference organised by Siinda, the Search and Information Industry Association. The 2026 edition runs over four days, May 17-20, at the Steigenberger Hotel am Kanzleramt in Berlin. It brings together executives and product leaders from the local search, digital marketing, and advertising sectors. The programme examines how AI and agentic systems are changing local search, advertising, and digital marketing for small and medium businesses, alongside questions of AI governance. The full ticket price was EUR 1,850 and registration is closed. ## The 2026 edition: what to expect in Berlin Digital Frontiers 2026 takes place May 17-20 at the Steigenberger Hotel am Kanzleramt, Ella-Trebe-Straße 5, Berlin, near the government quarter and Berlin Hauptbahnhof. The four-day format combines conference sessions, networking, and discussion focused on the local search and advertising industry. The 2026 theme centres on agentic AI and its impact on how small and medium businesses are found, marketed, and served online. Registration is closed. ## Who attends Digital Frontiers - Executives from local search and directory companies - Digital marketing and advertising platform leaders - Product leaders building AI and agentic features for local commerce - Sales and partnership teams serving small and medium business advertisers - Policy and governance specialists working on AI in advertising ## Who is speaking at Digital Frontiers 2026 - Sam Davis and Wendi Sturgis, Yext - Oded Ouaknine, Duda - Caroline De Cock, AI governance - Brendan King, Vendasta ## What the Digital Frontiers format includes - Four days of conference sessions in Berlin - Speaker presentations from local search and advertising platforms - Networking across the local search and digital marketing industry - Discussion sessions on AI governance and agentic transformation ## What the Digital Frontiers programme covers - AI in local search and discovery - AI advertising and ad technology - Agentic transformation of digital marketing - Digital marketing for small and medium businesses - AI governance in advertising ## FAQ · Identity and audience ### What is Digital Frontiers and who is it for? Digital Frontiers: AI, Advertising & the Power of Local is Siinda's annual conference for the local search and digital advertising industry. It is designed for executives, product leaders, and commercial teams at companies that help small and medium businesses get found and advertised online. The 2026 edition focuses on how AI and agentic systems are reshaping local search and advertising. ### What is Siinda? Siinda is the Search and Information Industry Association, the industry body for local search and digital marketing companies. It organises Digital Frontiers as its flagship conference, bringing together members and partners from across the local search and advertising sector. ### Who is Digital Frontiers NOT designed for? - Software engineers seeking a deep technical AI conference - Consumers or small business owners rather than industry vendors - Marketers outside the local search and directory sector - Attendees looking for a broad horizontal AI strategy event - Developers uninterested in advertising and local commerce ### What was the ticket price for Digital Frontiers 2026? The full ticket price for the 2026 edition was EUR 1,850. Registration is closed, as the event has taken place. ## The venue: Steigenberger Hotel am Kanzleramt The Steigenberger Hotel am Kanzleramt is at Ella-Trebe-Straße 5, Berlin, in the Mitte district near the Chancellery and the government quarter. It is within walking distance of Berlin Hauptbahnhof (Central Station), which connects to Berlin Brandenburg Airport and to intercity and regional rail across Germany and Europe. ## The organiser: Siinda Siinda, the Search and Information Industry Association, is the trade association for the local search and digital marketing industry. It produces Digital Frontiers as its annual conference, giving members and partners a venue to address shared commercial and policy questions, including the effect of AI on local advertising. --- ## Editorial take *Digital Frontiers is the industry meeting point for local search and digital advertising in Europe, and the 2026 Berlin edition put agentic AI and its consequences for small business advertising at the centre of the conversation.* ## How to register and what it costs The full ticket price for Digital Frontiers 2026 was EUR 1,850. Registration is closed, as the event has taken place. Future editions are announced at siinda.com. ## FAQ · Access and practicalities ### How do I get to the Steigenberger Hotel am Kanzleramt? The hotel is at Ella-Trebe-Straße 5, Berlin, in Mitte near the government quarter. It is a short walk from Berlin Hauptbahnhof, which connects to Berlin Brandenburg Airport and to national and European rail. ### Is registration still open? No. Registration for the 2026 edition is closed and the event has taken place. Details of future editions are published at siinda.com. ### How long is the conference? Digital Frontiers 2026 runs over four days, May 17-20, 2026. ## Resources | Resource | URL | |---|---| | Official website | https://siinda.com/ | | Register | registration closed | | Programme | not disclosed by the organiser | --- **Last verified:** 2026-06-26 **Next review:** 2026-07-26 **Notes:** Past event (May 17-20, 2026). Ticket price EUR 1,850, registration closed. Speakers and topics sourced from organiser materials. Attendance figure not disclosed by the organiser. **Variables:** 26/58 **Concept definition:** not applicable