Digital Frontiers: AI, Advertising & the Power of Local

Four-day conference in Berlin, May 17-20, 2026, at the Steigenberger Hotel am Kanzleramt, for the local search and digital advertising industry. Organised by Siinda, the Search and Information Industry Association. The 2026 programme covers AI in local search, AI advertising, agentic transformation, digital marketing for small and medium businesses, and AI governance.

DATES
May 17-20, 2026
VENUE
Steigenberger Hotel am Kanzleramt, Ella-Trebe-Straße 5, Berlin
ORGANISER
Siinda
TICKET
EUR 1,850 (registration closed)

Definition

Digital Frontiers: AI, Advertising & the Power of Local is an annual industry conference organised by Siinda, the Search and Information Industry Association. The 2026 edition runs over four days, May 17-20, at the Steigenberger Hotel am Kanzleramt in Berlin. It brings together executives and product leaders from the local search, digital marketing, and advertising sectors. The programme examines how AI and agentic systems are changing local search, advertising, and digital marketing for small and medium businesses, alongside questions of AI governance. The full ticket price was EUR 1,850 and registration is closed.

The 2026 edition: what to expect in Berlin

Digital Frontiers 2026 takes place May 17-20 at the Steigenberger Hotel am Kanzleramt, Ella-Trebe-Straße 5, Berlin, near the government quarter and Berlin Hauptbahnhof. The four-day format combines conference sessions, networking, and discussion focused on the local search and advertising industry. The 2026 theme centres on agentic AI and its impact on how small and medium businesses are found, marketed, and served online. Registration is closed.

Who attends Digital Frontiers

Who is speaking at Digital Frontiers 2026

What the Digital Frontiers format includes

What the Digital Frontiers programme covers

FAQ · Identity and audience

What is Digital Frontiers and who is it for?

Digital Frontiers: AI, Advertising & the Power of Local is Siinda's annual conference for the local search and digital advertising industry. It is designed for executives, product leaders, and commercial teams at companies that help small and medium businesses get found and advertised online. The 2026 edition focuses on how AI and agentic systems are reshaping local search and advertising.

What is Siinda?

Siinda is the Search and Information Industry Association, the industry body for local search and digital marketing companies. It organises Digital Frontiers as its flagship conference, bringing together members and partners from across the local search and advertising sector.

Who is Digital Frontiers NOT designed for?
  • Software engineers seeking a deep technical AI conference
  • Consumers or small business owners rather than industry vendors
  • Marketers outside the local search and directory sector
  • Attendees looking for a broad horizontal AI strategy event
  • Developers uninterested in advertising and local commerce
What was the ticket price for Digital Frontiers 2026?

The full ticket price for the 2026 edition was EUR 1,850. Registration is closed, as the event has taken place.

The venue: Steigenberger Hotel am Kanzleramt

The Steigenberger Hotel am Kanzleramt is at Ella-Trebe-Straße 5, Berlin, in the Mitte district near the Chancellery and the government quarter. It is within walking distance of Berlin Hauptbahnhof (Central Station), which connects to Berlin Brandenburg Airport and to intercity and regional rail across Germany and Europe.

The organiser: Siinda

Siinda, the Search and Information Industry Association, is the trade association for the local search and digital marketing industry. It produces Digital Frontiers as its annual conference, giving members and partners a venue to address shared commercial and policy questions, including the effect of AI on local advertising.

Editorial take

Digital Frontiers is the industry meeting point for local search and digital advertising in Europe, and the 2026 Berlin edition put agentic AI and its consequences for small business advertising at the centre of the conversation.

How to register and what it costs

The full ticket price for Digital Frontiers 2026 was EUR 1,850. Registration is closed, as the event has taken place. Future editions are announced at siinda.com.

FAQ · Access and practicalities

How do I get to the Steigenberger Hotel am Kanzleramt?

The hotel is at Ella-Trebe-Straße 5, Berlin, in Mitte near the government quarter. It is a short walk from Berlin Hauptbahnhof, which connects to Berlin Brandenburg Airport and to national and European rail.

Is registration still open?

No. Registration for the 2026 edition is closed and the event has taken place. Details of future editions are published at siinda.com.

How long is the conference?

Digital Frontiers 2026 runs over four days, May 17-20, 2026.

Resources

Official website https://siinda.com/
Register registration closed
Programme not disclosed by the organiser