E-SHOW Madrid is CloserStill Media's Spanish trade show for e-commerce and digital marketing, held every autumn at IFEMA Madrid as one of seven co-located fairs under the Tech Show Madrid banner; the 2026 edition runs 4 to 5 November 2026 in Halls 3 to 5, with the organiser projecting around 30,000 professionals, more than 500 exhibiting companies and about 450 speakers across the whole Tech Show Madrid event.
E-SHOW Madrid is a business-to-business trade show and conference for e-commerce, digital marketing, social media, mobile and adjacent digital-retail technology, held annually at IFEMA Madrid (source: organiser material summarised by aggregator listings on eventseye.com, tradefest.io and feriasinfo.es, and the organiser's own page at techshowmadrid.es/e-show, checked 20 September 2026). Since 2019 it has been organised by CloserStill Media, the UK-headquartered international trade show operator, which acquired the Madrid and Barcelona eShow fairs, along with the "One to One eForums" events, from the Spanish company eWorld (source: programapublicidad.com, marketingdirecto.com and marketing4ecommerce.net's "CloserStill compra eShow", all checked 20 September 2026). E-SHOW Madrid is not staged as a standalone event: since at least 2025 it runs as one of seven co-located, same-venue, same-dates fairs grouped by CloserStill Media under the umbrella brand "Tech Show Madrid", alongside Cloud & AI Infrastructure, Cyber Security World, Big Data & AI World, Data Centre World, Technology for Marketing and HR & Learning Technologies (source: ifema.es/madrid-tech-show, ecosistemastartup.com and justretail.news, checked 20 September 2026). Visitors and exhibitors share one registration and one exhibition floor across all seven fairs, so figures reported for "Tech Show Madrid" and for "E-SHOW Madrid" are not always kept separate in the sources found in this research (see Notes).
The 2026 edition runs 4 to 5 November 2026, with halls open 10:00 to 19:00 on both days (source: a search summary of the organiser's confirmation page at techshowmadrid.es/en/gracias, corroborated on dates by ifema.es/madrid-tech-show, checked 20 September 2026). The venue is IFEMA Madrid, Feria de Madrid, on the Parque Ferial Juan Carlos I grounds, Avenida del Partenon 5, 28042 Madrid, using Halls 3 to 5 for the 2026 edition; the 2025 edition used Halls 7 to 9, so the hall numbers moved for 2026 (source: comunidad.madrid's 2026 listing and channelpartner.es for the 2026 halls; digitalinside.es and justretail.news for the 2025 halls, checked 20 September 2026). This is the sixth edition of the Tech Show Madrid grouping that now hosts E-SHOW Madrid; the fifth edition ran 29 to 30 October 2025 at the same venue (source: rrhhdigital.com and techshowmadrid.es's own news post on the 2025 closing figures, checked 20 September 2026).
E-SHOW Madrid is organised by CloserStill Media, a London-headquartered international trade show and conference operator, through its Spanish entity CloserStill Media Tecnologia SL, incorporated 10 April 2019 (source: iberinform.es company record, checked 20 September 2026). CloserStill Media acquired the eShow Madrid and eShow Barcelona fairs, plus the "One to One eForums" events, from the Spanish company eWorld in 2019, marking its entry into the Spanish events market (source: programapublicidad.com, marketingdirecto.com and marketing4ecommerce.net, all checked 20 September 2026). This corrects this fiche's seed data: the database's contact on record, hello@the-eworld.com, and its prior organiser website, the-eshow.com, both point to eWorld, the pre-2019 organiser; no evidence was found in this research that eWorld still runs the event. A general contact found for the current organiser is hola@closerstillmedia.com, used by the organiser to resend press accreditation confirmations. No contact specific to E-SHOW Madrid, distinct from the shared Tech Show Madrid contact, was found in the sources checked.
The organiser projects around 30,000 professionals for the 2026 edition of Tech Show Madrid, the shared event that now includes E-SHOW Madrid, up from a confirmed, post-event count of 27,000 attendees reported for the fifth edition in 2025, of whom 32% held C-level or other top management titles (source: channelpartner.es and datacentermarket.es for the 2026 projection; rrhhdigital.com and redseguridad.com for the 2025 closing figure, all checked 20 September 2026). Trade Public is the audience segment on record in the EventsIndex database for this event. The organiser's own description names the intended audience as companies and service providers from e-commerce and digital marketing, which points to retailers, brands and marketing teams on the buying side and technology and agency vendors on the selling side (source: techshowmadrid.es/e-show and eventseye.com, checked 20 September 2026). No source found in this research breaks the 27,000 to 30,000 figures down by which of the seven co-located Tech Show Madrid fairs an attendee actually visited, so an E-SHOW Madrid-only attendance figure is not established (see Notes).
Three changes are documented against the 2025 edition. The show moves within IFEMA Madrid from Halls 7 to 9, used in 2025, to Halls 3 to 5 for 2026. The dates also move later in the calendar, from 29 to 30 October in 2025 to 4 to 5 November in 2026. Scale is projected to grow across the shared Tech Show Madrid floor to around 30,000 professionals in 2026, more than 500 exhibiting companies and about 450 speakers, against a confirmed close of 27,000 attendees, more than 470 exhibiting companies and more than 400 speakers for the fifth edition in 2025 (source: channelpartner.es, datacentermarket.es, ecosistemastartup.com and rrhhdigital.com, all checked 20 September 2026). Previous editions on record: the EventsIndex database's own editions table carries only the 2026 row, start date 4 November 2026, at Ifema, Parque Ferial Juan Carlos I, Madrid, with no attendee, speaker or exhibitor count filled in before this pass.
Documented for Tech Show Madrid as a whole, which E-SHOW Madrid sits inside: keynotes, panels and "Tech Talks" across more than 18 auditoriums, covering cloud, cybersecurity, big data and AI, data centres, e-commerce, digital marketing, and HR and learning technology (source: ecosistemastartup.com and computing.es, checked 20 September 2026). A dedicated programme page for E-SHOW Madrid is published at techshowmadrid.es/programa-e-show, but a full, dated, session-by-session agenda for the e-commerce and digital marketing track specifically was not retrieved in this research session. Two names surfaced in a single aggregator's 2026 listing as E-SHOW Madrid speakers: Chen Yue, described as Head of Digital, Global Digital Marketing and Ecommerce at Laboratorios PHERGAL SA, and David Martin, described as being from Tradeinn (unverifiable information); neither name, role nor company could be cross-checked against the organiser's own speakers page in this research session.
Documented formats: keynote and Tech Talk stage sessions, plus an exhibition floor shared with the other six Tech Show Madrid fairs (source: ecosistemastartup.com, checked 20 September 2026). A VIP Pass is also documented, reserved for C-level executives at end-user companies, with named examples including Danone and GB Foods, granting access to a VIP Lounge and priority entry to conference sessions; it is not a pass the general public can buy, and no price is published for it (source: semantic-systems.com, checked 20 September 2026). In the EventsIndex database, b2b_matchmaking and advance_scheduling are both recorded as 0 (absent) for this event; no business-matchmaking programme or advance meeting-scheduling tool was found in the sources checked this session, consistent with that record.
Not documented as E-SHOW Madrid-specific side events in the sources checked this session. Documented at the level of the shared Tech Show Madrid event: Madrid Tech Week, a wider technology week launched around the fifth edition in 2025, and the VIP Lounge programme for C-level end-user executives (source: rrhhdigital.com and semantic-systems.com, checked 20 September 2026). No hackathon, awards ceremony or partner-day programme specific to E-SHOW Madrid was found in the material checked.
General admission to the exhibition floor is free, reserved in advance through the organiser's pre-registration page, techshowmadrid.es/prerregistro-2026 (source: sdi.es and the organiser's own pre-registration page, checked 20 September 2026). A separate VIP Pass exists for C-level end-user executives, granting VIP Lounge access and priority entry to sessions; no price is published for it because it is not sold to the general public (source: semantic-systems.com, checked 20 September 2026). No paid standard delegate ticket, distinct from the free floor pass, was found in the sources checked this session.
Applications go through the organiser's speaker form, published at techshowmadrid.es/formulario-ponentes in Spanish and techshowmadrid.es/en/formulario-ponentes in English (source: search results indexing both pages, checked 20 September 2026). No submission deadline, selection criteria or speaker fee policy was found in the material checked this session.
Enquiries go through the organiser's exhibitor form at techshowmadrid.es/formulario-expositores, after which the organiser's team follows up directly; a dedicated page explaining the case for exhibiting is published at techshowmadrid.es/en/por-que-exponer-en-tech-show-madrid, and a sponsorship section is advertised on the same site (source: search results indexing these pages, checked 20 September 2026). No sponsorship tier names, prices or deadlines specific to E-SHOW Madrid were found in the sources checked this session.
Not publicly disclosed in the sources checked this session: no named 2026 sponsor or exhibitor list specific to E-SHOW Madrid, tiered or otherwise, was retrieved. Huawei Digital Power is documented as Keynote Theatre Sponsor for the fifth edition in 2025, but that sponsorship was attached to Data Centre World, a different one of the seven co-located fairs, not to E-SHOW Madrid (source: rrhhdigital.com, checked 20 September 2026). The EventsIndex database's sponsors_list field for this event is empty.
No independently audited breakdown by sector or company size is published. The organiser's own description names the intended mix as companies and service providers from e-commerce and digital marketing (source: techshowmadrid.es/e-show and eventseye.com, checked 20 September 2026), which points to two sides sharing the floor: retail and brand companies selling online, and the technology vendors and agencies that serve them. No named list of exhibiting companies broken out by category, distinct from the shared Tech Show Madrid exhibitor count, was found in the sources checked this session.
Accreditation runs through the shared Tech Show Madrid press process rather than a separate E-SHOW Madrid one: once an application is approved, the organiser sends a confirmation email carrying the accreditation, which visitors are advised to print to avoid queues; a lost or missing confirmation can be resent by contacting hola@closerstillmedia.com (source: search results describing the organiser's confirmation page at techshowmadrid.es/en/gracias, checked 20 September 2026). No accreditation deadline or press-specific eligibility criteria were found in the sources checked this session.
Coverage found for the 2025 and 2026 editions comes mostly from Spanish trade and technology press, reporting on E-SHOW Madrid as part of the wider Tech Show Madrid event: marketing4ecommerce.net (a dedicated eShow coverage tag, including a piece on AI and Big Data at the 2025 edition), ecommerce-news.es ("Asi se vivio el primer dia de E-SHOW Madrid"), channelpartner.es, computing.es, datacentermarket.es, rrhhdigital.com, redseguridad.com and justretail.news, all covering the 2025 closing figures or the 2026 announcement, checked 20 September 2026. No national daily or broadcast press coverage was found; coverage located in this session is trade and technology press. The EventsIndex database's official_media_partners field is empty for this event, and no formal media-partner list was found in the sources checked.
Mixed, and skewed toward Spanish trade and technology press rather than general business or consumer media. Outlets such as marketing4ecommerce.net, ecommerce-news.es, channelpartner.es, computing.es and redseguridad.com are independent trade publications, but the 2025 and 2026 pieces found in this research mainly restate organiser-supplied figures (27,000 attendees for 2025, around 30,000 projected for 2026, plus exhibitor and speaker counts) without an independent count of their own, which places this coverage closer to independent-but-promotional than to adversarial reporting. No press coverage that questions or audits the organiser's figures was found in the sources checked on 20 September 2026.
Buyers who want a boutique, single-sector e-commerce event: E-SHOW Madrid now shares its venue, dates, registration and exhibition floor with six other technology fairs (cloud, cybersecurity, big data and AI, data centres, marketing technology, and HR and learning technology) under the Tech Show Madrid umbrella, so an e-commerce-focused visit means navigating a much larger, mixed-sector show rather than a dedicated e-commerce fair (source: ifema.es/madrid-tech-show and ecosistemastartup.com, checked 20 September 2026). Visitors who need on-site session interpretation: the organiser's site is Spanish by default, with an English section for exhibitors and international visitors, but no interpretation or simultaneous-translation service for sessions was found documented in the sources checked (see the language entry below). Would-be speakers without a submission through the organiser's own form: no open call-for-papers process beyond the speaker form was found, so an unsolicited pitch outside that channel has no documented route onto the stage.
E-SHOW Madrid runs 4 to 5 November 2026, close to two months after NRF Retail's Big Show Europe in Paris (15 to 17 September 2026), the other major EventsIndex-tracked event in this sector's autumn window (source: EventsIndex's own nrf-retail-s-big-show-europe fiche, checked 20 September 2026). Earlier in the year, Shoptalk Europe runs in Barcelona (9 to 11 June 2026), giving Spain two same-sector events roughly five months apart, though Shoptalk Europe is not part of the CloserStill Media or Tech Show Madrid family (source: EventsIndex's nrf-retail-s-big-show-europe fiche, checked 20 September 2026). Compared with NRF Retail's Big Show Europe's organiser-projected 12,000-plus attendees and 525 exhibitors, E-SHOW Madrid sits inside a larger shared event: Tech Show Madrid's 2026 organiser projection of around 30,000 professionals and 500-plus exhibiting companies, though that figure spans all seven co-located fairs and is not an E-SHOW Madrid-only count (see Notes). No 2026 dates for other Spain-based e-commerce or digital-marketing trade shows were verified in this research pass, and none are asserted here.
Yes: E-SHOW Barcelona is the sibling edition of the same CloserStill Media brand. Its twelfth edition, held in 2025, brought together more than 8,400 attendees (source: eshow.es/barcelona's own news post on the 2025 edition, checked 20 September 2026). 2026 dates and venue for E-SHOW Barcelona were not verified in this research session. No E-SHOW edition outside Madrid and Barcelona was found in the sources checked.
Spanish is the working language of the organiser's own site and materials by default; an English section of the site exists for international exhibitors and visitors, at techshowmadrid.es/en, which points to English also being used for at least some 2026 content (source: techshowmadrid.es and its /en/ pages as indexed in search results, checked 20 September 2026). No statement of on-stage interpretation, simultaneous translation, or the language used in individual conference sessions was found in the sources checked this session.
Not documented as a livestream or virtual pass in the sources checked this session: registration is described only in terms of the free, in-person floor pass and the invitation-only VIP Pass. The organiser's official event app is described in a Google Play listing as offering on-demand content and a personalised agenda within the app, but whether that means recorded conference sessions or only exhibitor and networking information was not established in the material checked (source: the app's Google Play listing, checked 20 September 2026).
Not established as a paid-ticket policy: general admission to E-SHOW Madrid is a free, pre-registered floor pass, and the VIP Pass is invitation-based rather than sold, so no refund or cancellation terms of the kind that apply to a paid ticket were found, and none would be expected for a free pass. No cancellation policy covering exhibitor or sponsorship contracts was found in the sources checked this session; this could not be confirmed further because this session's web-search budget was exhausted before a dedicated search on exhibitor contract terms could be completed (see Notes).
Partially documented, at venue level rather than event level. IFEMA Madrid is described in general visitor information as accessible for people with reduced mobility: an extended control gate next to the turnstiles serves as an accessible entry point, mechanical corridors with a 99-centimetre passage width connect the different pavilions, and the venue's car parks, more than 14,000 spaces in total, include reserved spaces for people with reduced mobility among the more than 3,800 subscriber spaces (source: equalitasvitae.com's accessibility page for IFEMA Feria de Madrid, checked 20 September 2026). This is general IFEMA Madrid visitor information, not a Tech Show Madrid or E-SHOW Madrid-specific accessibility statement. No organiser-specific accessibility statement, companion-ticket policy or accommodation-request process for E-SHOW Madrid was found in the sources checked this session.
The venue is IFEMA Madrid, Feria de Madrid, Avenida del Partenon 5, 28042 Madrid, using Halls 3 to 5 for the 2026 edition. By metro, the venue has its own station, Feria de Madrid, on Line 8. By bus, routes 73, 104, 112, 122, 828, SE709 and N3 serve the venue (source: a search summary of the organiser's visitor information, checked 20 September 2026). IFEMA Madrid's car parks offer more than 14,000 spaces, with more than 3,800 reserved for subscribers, including spaces for people with reduced mobility (source: equalitasvitae.com, checked 20 September 2026). Hotel information specific to E-SHOW Madrid was not found in the sources checked this session.
Because it is a free, single-ticket way to see hundreds of e-commerce and digital marketing adjacent exhibitors in one visit at IFEMA Madrid over two days, inside an event whose organiser is projecting close to 30,000 professionals for 2026 across the shared Tech Show Madrid floor, up from a confirmed 27,000 in 2025. For a Spain-focused retailer or brand team, that scale, reached without a delegate fee, is the practical case for the trip. The trade-off is that the visit sits inside a much broader technology show rather than a dedicated e-commerce event.
Because every scale figure attached to the 2026 edition, the roughly 30,000 professionals, the 500-plus exhibiting companies and the about 450 speakers, is an organiser projection for the shared Tech Show Madrid event, not an E-SHOW Madrid-only count, and none of it had been audited or independently confirmed at the time of this check, 20 September 2026, more than six weeks before the show opened. The one figure that is a confirmed, post-event count, the 27,000 attendees reported for the fifth edition in 2025, also covers all seven co-located fairs together, not E-SHOW Madrid on its own. No source found in this research isolates how many of those visitors specifically came for the e-commerce and digital marketing track.
Official page: techshowmadrid.es/e-show (Spanish) and techshowmadrid.es/en/e-show (English). Programme: techshowmadrid.es/programa-e-show. Pre-registration: techshowmadrid.es/prerregistro-2026. Speaker form: techshowmadrid.es/formulario-ponentes. Exhibitor form: techshowmadrid.es/formulario-expositores. General and press contact found on record: hola@closerstillmedia.com. The older domains eshow.es and the-eshow.com/madrid, the latter this fiche's prior seed website, now appear to be superseded by techshowmadrid.es: eshow.es returns a page titled "Welcome, E-Show Madrid, Redirect Only" in the sources checked, and no independent source found in this research names the-eshow.com as the current official domain. Neither older domain could be fetched directly to confirm redirect behaviour, because outbound page fetches were blocked for this research session (see Notes); this reading rests on WebSearch result summaries and titles, not on a direct fetch.