Forrester Research's analyst-led go-to-market conference for London: the 2026 B2B Forum EMEA ran on 28 and 29 September 2026, and in 2027 it becomes B2B Summit EMEA, a three-day edition on 29 September to 1 October 2027 with the venue not yet announced.
Forrester's B2B Forum EMEA is the European edition of the analyst firm's B2B marketing, sales and product conference. The 2026 forum was framed around AI-driven buyer autonomy reshaping go-to-market models, with sessions on account-based marketing, revenue operations and aligning human and AI capabilities. The official page announces that in 2027 the forum becomes B2B Summit EMEA. It is the oldest analyst-run room on the Sales Stack circuit, and the only one run by Forrester.
The 2027 edition, B2B Summit EMEA, is set for 29 September to 1 October 2027 in London (official "save the date", checked 31 October 2026). The 2026 forum ran on 28 and 29 September 2026. The 2027 venue is not announced; the 2026 forum was held at TOGETHER, 88 Wood Street, London (earlier organiser listing recorded in the index; the 2027 page links a venue section that was not captured).
Forrester Research, Inc. and its subsidiaries, per the copyright footer. Event enquiries go to events@forrester.com.
Not publicly disclosed: neither the 2027 page nor the 2026 listing gives an attendance figure. The page names the target attendees as marketing leaders, demand and ABM teams, product teams, customer leaders and operations leaders.
The event changes name and format: "In 2027, B2B Forum EMEA becomes B2B Summit EMEA", and it spans three days (29 September to 1 October 2027) instead of the two days of 2026. The 2027 opening keynote is announced as "GTM Singularity", and the page lists themes of AI-driven buyer autonomy, aligning brand, demand and revenue, turning insight into action, and preparing for go-to-market by calibrating human and AI work.
The page promises insight-rich sessions from Forrester analysts, peer networking, hands-on workshops, and strategic tools and frameworks. The themes are AI-driven buyer autonomy, aligning brand, demand and revenue, turning insight into action, and calibrating human and AI work. No timetable or session list is published yet.
Formats on record: analyst-led sessions, an opening keynote, peer networking and hands-on workshops. There is no exhibition floor.
None found in the sources checked.
The 2027 price is not publicly disclosed: the page offers only a contact form for event sales. The 2026 forum cost GBP 699 to 799 for Forrester clients and GBP 799 to 899 for non-clients (organiser prices, earlier listing recorded in the index).
Not publicly disclosed. The content is programmed by Forrester analysts, and the page links a speakers section that was not captured.
Not publicly disclosed. The page offers a contact form for event sales; it asks for name, business email, company, industry and how Forrester can help.
Not publicly disclosed. No sponsor is named on the 2027 page, which links a sponsors section that was not captured.
Not publicly disclosed as a breakdown. The page names functions, not companies: marketing, demand and ABM, product, customer and operations leaders at B2B companies.
Not publicly disclosed. The page lists no press contact and links Forrester's newsroom.
The official page carries a recap of the 2026 edition, "What B2B Leaders Learned At B2B Forum EMEA 2026", written by the organiser. No independent coverage was found in the sources checked.
The only coverage is the organiser's recap, which is promotional by construction. No attendance figure is published, so none can be checked.
Buyers who want to compare sales tools on a floor should choose Sales Summit in Dusseldorf. Those who need a CSO-specific agenda should compare Gartner's CSO & Sales Leader Conference (7 and 8 June 2027). Speakers cannot apply: the programme is Forrester's.
It opens the autumn: the 2026 forum ran on 28 and 29 September, ahead of Canalys Forums EMEA and the Salesforce tours. The next summit is set for late September 2027, as announced above. It is one of two analyst-led events on the circuit, with Gartner's June conference.
Not found in the sources checked. This fiche tracks the EMEA event; Forrester's other regional editions were not reviewed.
English, per the English-language event page.
Not publicly disclosed. The 2027 page mentions no livestream or recordings.
Not publicly disclosed on the page.
Not publicly disclosed on the page.
The 2026 forum was at TOGETHER, 88 Wood Street, London. The 2027 venue is not announced, so no travel advice applies yet.
It matters because Forrester sets the framing that vendors then sell against: its 2026 theme, AI-driven buyer autonomy, appears in vendor keynotes across the circuit. The 2027 name change from Forum to Summit and the third day suggest the organiser expects more content, and the opening keynote, "GTM Singularity", already tells you which argument is coming.
The programme is built by the firm whose research it features, no attendance figure is published, and the 2027 page offers a sales contact form rather than a price. The 2026 recap is the organiser's own account, and the venue and speakers for 2027 are not yet announced.
Official site: https://www.forrester.com/event/b2b-emea/. Event enquiries: events@forrester.com.