Analyst-led B2B go-to-market conference at TOGETHER on Wood Street, London, 28-29 September 2026. Run by Forrester Research, the 2026 programme is framed around AI-driven buyer autonomy reshaping sales, marketing and revenue operations, with tickets running GBP 699 to 899.
Forrester's B2B Forum EMEA is a two-day conference run by Forrester Research, the analyst firm, at TOGETHER on Wood Street in London. The 2026 edition runs 28-29 September. The programme is built around what Forrester frames as AI-driven buyer autonomy collapsing traditional go-to-market models, with sessions for sales, marketing, product and customer success leaders on account-based marketing, revenue operations and aligning human and AI capabilities across the sales technology stack. Tickets run GBP 699 for Forrester clients up to GBP 899 for non-clients, with a team discount for groups of four.
Forrester Research organises the event.
Attendance figures are not disclosed by the organiser as of verification.
28-29 September 2026, at TOGETHER, 88 Wood Street, London.
Buyers looking for a vendor exhibition floor to compare sales technology products side by side will find this an analyst-led conference format instead.
Forrester's B2B Forum EMEA is the analyst-research counterpart to the vendor trade shows in this circuit, framing 2026 around AI-driven buyer autonomy for sales, marketing and RevOps leaders rather than a product floor.
Tickets run GBP 699 to GBP 799 for Forrester clients and GBP 799 to GBP 899 for non-clients, with a team discount for groups of four, per the official website.
No, tickets run GBP 699 to 899 depending on client status, per the organiser.
TOGETHER, 88 Wood Street, London.
Yes, the organiser lists a discounted rate for teams of four tickets.
| Official website | https://www.forrester.com/event/b2b-emea/ |