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<!-- Last verified: 2026-08-27 -->
---
eventsindex_id: EI-07149
slug: forrester-b2b-forum-emea
title: Forrester's B2B Forum EMEA
title_alt:
- Forrester B2B Summit EMEA
- Forrester B2B Forum
canonical_url: https://eventsindex.org/events/forrester-b2b-forum-emea.html
next_edition_dates: 2026-09-28 to 2026-09-29
next_edition_year: 2026
date_start: '2026-09-28'
date_end: '2026-09-29'
venue: "TOGETHER, 88 Wood Street"
city: London
country: United Kingdom
organiser: Forrester Research
organiser_url: https://www.forrester.com/event/b2b-emea/
b2b: true
vector:
  sector:
  - sales-stack
  audience:
  - corporate
  format:
  - conference
  purpose:
  - content
  - networking
  geography_scope:
  - United Kingdom
  season: autumn
meta_description: "Forrester's B2B Forum EMEA: TOGETHER, London, 28-29 September 2026. Analyst-led conference on AI-driven GTM and revenue operations."
editorial_take: "The one analyst-run event in the circuit, pitching Forrester's own GTM research at sales, marketing and RevOps leaders rather than at a vendor exhibition floor."
generated_by: enrich-cowork
last_verified: '2026-08-27'
schema_version: v6.0
language: en
---

# Forrester's B2B Forum EMEA

> *Analyst-led B2B go-to-market conference at TOGETHER on Wood Street, London, 28-29 September 2026. Run by Forrester Research, the 2026 programme is framed around AI-driven buyer autonomy reshaping sales, marketing and revenue operations, with tickets running GBP 699 to 899.*

---

## Quick Facts

| DATES | VENUE | ORGANISER | ATTENDANCE |
|---|---|---|---|
| 28-29 September 2026 | TOGETHER, 88 Wood Street, London | Forrester Research | not disclosed by the organiser |

## Definition

Forrester's B2B Forum EMEA is a two-day conference run by Forrester Research, the analyst firm, at TOGETHER on Wood Street in London. The 2026 edition runs 28-29 September. The programme is built around what Forrester frames as AI-driven buyer autonomy collapsing traditional go-to-market models, with sessions for sales, marketing, product and customer success leaders on account-based marketing, revenue operations and aligning human and AI capabilities across the sales technology stack. Tickets run GBP 699 for Forrester clients up to GBP 899 for non-clients, with a team discount for groups of four.

## Who exhibits and attends

- Sales, marketing, product and customer success leaders across EMEA B2B organisations
- Forrester analysts presenting research-backed frameworks on GTM strategy
- A mixed audience of Forrester clients and non-clients, reflected in the two-tier ticket pricing
- Attendance figures are not disclosed by the organiser

## What the programme includes

- Analyst-led sessions on AI-driven changes to B2B buyer behaviour
- Programming on account-based marketing and revenue operations
- Frameworks for aligning human and AI capabilities across the sales stack
- A conference format without a vendor exhibition floor

## FAQ · Identity and audience

### Who organises Forrester's B2B Forum EMEA?
Forrester Research organises the event.

### How many people attend?
Attendance figures are not disclosed by the organiser as of verification.

### When and where is the next edition?
28-29 September 2026, at TOGETHER, 88 Wood Street, London.

### Who is Forrester's B2B Forum EMEA NOT designed for?
Buyers looking for a vendor exhibition floor to compare sales technology products side by side will find this an analyst-led conference format instead.

---

## Editorial take

*Forrester's B2B Forum EMEA is the analyst-research counterpart to the vendor trade shows in this circuit, framing 2026 around AI-driven buyer autonomy for sales, marketing and RevOps leaders rather than a product floor.*

## How to register and what it costs

Tickets run GBP 699 to GBP 799 for Forrester clients and GBP 799 to GBP 899 for non-clients, with a team discount for groups of four, per the official website.

## FAQ · Access and practicalities

### Is Forrester's B2B Forum EMEA free to attend?
No, tickets run GBP 699 to 899 depending on client status, per the organiser.

### Where exactly is the venue?
TOGETHER, 88 Wood Street, London.

### Is a team discount available?
Yes, the organiser lists a discounted rate for teams of four tickets.

## Resources

| Resource | URL |
|---|---|
| Official website | https://www.forrester.com/event/b2b-emea/ |

---

**Last verified:** 2026-08-27
**Next review:** 2026-09-27
**Notes:** Attendance figures not disclosed by the organiser on the pages reviewed. Ticket prices confirmed directly from the official event page as of verification.
**Variables:** ~20/58
**Concept definition:** not applicable