--- eventsindex_id: "EI-07044" slug: futuresport-svg-europe title: "FutureSPORT" title_alt: ["FutureSPORT SVG Europe"] canonical_url: "https://eventsindex.org/events/futuresport-svg-europe.html" next_edition_year: 2026 date_start: "2026-12-03" date_end: "2026-12-03" venue: "The Kia Oval, London" city: "London" country: "United Kingdom" organiser: "Sports Video Group (SVG Europe)" organiser_url: "https://www.svgeurope.org/events/" b2b: true vector: sector: [sport-tech, sports-media] audience: [broadcaster, rights-holder, technology, startup] format: [summit, conference] purpose: [content, networking, education] geography_scope: [Europe] season: winter meta_description: "FutureSPORT 2026 (SVG Europe): emerging technology and the future of sports broadcasting, at The Kia Oval, London, on 3 December." editorial_take: "The prospective window of the SVG Europe circuit. Useful for spotting innovation directors and startups before the more established events catch up to them." generated_by: "claude-cowork" last_verified: "2026-06-18" language: "en" schema_version: "v6.0" --- # FutureSPORT > *SVG Europe's forward-looking event on emerging technology and the future of sports broadcasting and the fan experience.* --- ## Quick Facts | DATES | VENUE | ORGANISER | ATTENDANCE | |---|---|---|---| | **3 December 2026** | **The Kia Oval, London** | **Sports Video Group (SVG Europe)** | **Innovation and strategy leads** | | 1 day, annual | London, United Kingdom | Sports Video Group (SVG Europe) | Emerging technology | --- ## Definition FutureSPORT is the prospective event on the SVG Europe calendar, dedicated to emerging technology and the future of sports distribution and the fan experience. Held on 3 December 2026 at The Kia Oval in London, it closes the SVG Europe year on a forward-looking note, gathering the innovation-minded part of the production and rights community to look beyond current practice to what comes next. ## Remit and origin Where most SVG Europe events address current production practice, FutureSPORT is deliberately speculative. It was created to give the community a dedicated space to examine the technologies and formats that will shape sports broadcasting over the medium term, rather than the operational questions of the current season. It is the innovation bookend of the SVG Europe calendar. ## Who attends FutureSPORT draws innovation directors, technology strategists and the more forward-looking figures from broadcasters and rights holders, alongside startups and emerging vendors. It is a useful room for finding the people and companies that the more established, operationally focused events do not yet feature. ## What it covers The agenda spans artificial intelligence, immersive formats, new distribution models and the evolving fan experience. The emphasis is on signals and direction rather than current deployment, which makes it complementary to the production-focused summits that deal with what is in operation today. ## Format FutureSPORT is a single day at The Kia Oval, the London cricket ground, combining keynotes, panels and showcases with networking. The end-of-year timing lends it a review-and-preview character, taking stock of the year while looking ahead. ## Where it sits in the calendar FutureSPORT falls in early December, closing the SVG Europe year alongside the Sports Audio Summit. Within the circuit it is the prospective slot, the counterpart to the operational Summit in September and the technical production and transmission events earlier in the year. ## Why it matters for the vertical For the vertical, FutureSPORT is the forward-looking window of the SVG Europe circuit. It is the place to spot emerging technologies, innovation directors and startups before the established events catch up, which makes it valuable for tracking the upstream of the sector rather than its current operations. ## The event in numbers *(organiser-declared)* | | | |---|---| | Format | 1-day summit | | Focus | AI, immersive, future distribution, fan experience | | Organiser | Sports Video Group (SVG Europe) | | Venue | The Kia Oval, London | | Timing | 3 December 2026 | --- ## FAQ ### When and where is FutureSPORT 2026? On 3 December 2026 at The Kia Oval in London. ### Who should attend? Innovation directors, technology strategists, broadcasters, rights holders and startups. ### How is it different from the SVG Europe Summit? FutureSPORT is prospective, focused on emerging technology, while the Summit addresses current production practice. ### What topics are covered? AI, immersive formats, new distribution models and the future of the fan experience. ### Who organises it? Sports Video Group Europe, as the forward-looking event on its calendar. ### Why attend? To spot emerging technologies, innovation leads and startups before they reach the more established events.