A one-day, multi-stage go-to-market festival run by the Go-to-Market Alliance, a community brand of The Alliance, on 16 June 2027 at Convene Sancroft, St Paul's, London, where one pass also opens five co-located festivals for revenue operations, product marketing, sales enablement, product-led growth and customer success.
GTM Festival London is a single-day conference for go-to-market leaders, organised by the Go-to-Market Alliance, one of the function-specific communities grouped under The Alliance in London. The organiser describes it as an "interactive, hands-on day" built around live launch panels, debate-style sessions, "messaging makeovers" and collaborative workshops, aimed at people who run launches, pricing, sales motions and revenue growth across product, marketing, sales and customer success. It is not a stand-alone event: the GTM main stage is one of six tracks that share the same building and the same ticket, alongside the Revenue Operations Festival, Product Marketing Festival, Sales Enablement Festival, Product-Led Festival and Customer Success Festival, all run by sister brands of the same group. The next edition is listed for 16 June 2027, after a first London edition on 18 June 2026 at the same venue. The organiser's own tagline for the series is that go-to-market "fails when everything doesn't connect", which is the pitch for buying one cross-functional day rather than one of the group's deeper two-day summits.
GTM Festival London is listed for 16 June 2027 on the official event page, its agenda, speakers, register and venue sub-pages, and on the sister Revenue Operations Festival London page, all checked 6 September 2026. The group's other pages do not agree: the Product Marketing Festival, Sales Enablement Festival and Product-Led Festival London pages give 17 June 2027 for the same co-located day, and the Customer Success Festival page gives 17 to 18 June 2027 (unverifiable information). This fiche follows the GTM Festival page and records 16 June 2027, a Wednesday, and flags that the organiser has not reconciled its own calendars. The venue page names Convene Sancroft, St Paul's, at Rose Street, Paternoster Square, London EC4M 7DQ. That address is also where the 18 June 2026 edition ran; the sister Product-Led Festival page carries the same venue for its 17 June 2027 date, so the address is the organiser's current listing rather than a formally announced 2027 venue, and the hotel copy on the GTM venue page still refers to arrival on 15 June 2026. No start and end times are published for 2027; the 2026 co-located agendas ran from a 09:00 opening to a 16:30 close.
The organiser is the Go-to-Market Alliance, a professional community for go-to-market practitioners that belongs to The Alliance, a London-based group that describes itself as "the meeting place for thirty functional executive communities", including Product Marketing Alliance, Revenue Operations Alliance, Sales Enablement Collective, Customer Success Collective and Product-Led Alliance. The group reports "160k+ community members" and "20k+ event attendees" across all its brands (organiser figures). The trading entity is Product Marketing Alliance Limited, trading as The Alliance, Companies House number 12181066, incorporated on 30 August 2019, registered at 147 De Beauvoir Road, London N1 4DL, per the Companies House register and the CPD Certification Service provider listing. The event's contact addresses sit on sister-brand domains, which is normal for this group: attendee enquiries go to csharp@pmmalliance.com, speaker enquiries go to will@salesenablementcollective.com, and partnership enquiries go to stav@salesenablementcollective.com (the homepage also lists stav@revopsalliance.com for the same person), all per the official event page and register page.
The organiser's statistics block on its events index gives 200+ attendees, 50+ speakers, 150+ companies and 80% senior management, all organiser figures and none audited. The sister festival pages for the same co-located day claim more: the Sales Enablement Festival and Product-Led Festival pages state 500+ attendees, 150+ speakers and 250+ companies, and the Customer Success Festival page 500+ attendees from 200+ companies; read those as the organiser's claim for the whole building, not for the GTM track. The room the organiser targets is "RevOps, PMM, enablement, product and CS leaders", and the 2026 speaker roster is a fair sample of it: heads of GTM strategy, revenue operations, product marketing and enablement at Google, SAP Engagement Cloud, FIS, Deliveroo, Civica, Syneos Health, Kaltura, Vortexa and Lucanet, plus founders and executives from vendors such as Lative, Outreach and NetMind.AI. There is no eligibility rule or vendor gate on the pass, unlike the group's invitation-only C-suite summits: anyone who pays can attend.
None announced for 2027 as of 6 September 2026: the agenda page reads "Full agenda coming soon". The speakers page, headed "GTM Festival London 2026" but dated 16 June 2027, still lists the roster of the 18 June 2026 edition, fourteen names:
Status: published 2026 roster, retained on the page for the 2027 edition without any statement that these people return. Two of them (Werner Schmidt of Lative, Fabrice Buron of Outreach) work for companies listed as partners on the event page.
The date moves from Thursday 18 June 2026 to 16 June 2027, a Wednesday, per the GTM Festival page, though sister pages say 17 June 2027 and the group has not settled the discrepancy. Early-bird passes went on sale in the summer of 2026, with a countdown on the register page that pointed to late April 2027 as the end of the early-bird window on 6 September 2026. Nothing else has been announced: the agenda is "coming soon", the speakers page still shows the 2026 roster, the sponsor sub-page returns a 404, and the six topic areas listed for 2027 (unified GTM strategies, optimising your motion, pricing strategy, accelerating revenue growth, metrics and KPIs, AI and technology) are the same headings the organiser uses across its festival brands. The 2026 edition was itself the first in-person GTM Festival in London; before that the brand ran online only, as a free virtual GTM Festival in July 2023 (organiser page), so a returning attendee is comparing against one edition.
Not published as a timetable. On 6 September 2026 the official agenda page read "Full agenda coming soon" and listed six themes: unified GTM strategies, optimising your motion, pricing strategy, accelerating revenue growth, metrics and KPIs, and AI and technology. The structure is stated: a GTM main stage plus "5 other co-located tracks" that the pass opens. The best guide to what the day looks like is the co-located Product Marketing Festival agenda on the same date, which runs from 09:00 opening remarks to a 16:30 close with a messaging roundtable, a competitive-intelligence challenge, a live demo review, a pitch session styled on Dragons' Den, a launch-testing session and two workshops on positioning and communications systems. Speakers on the GTM stage in 2026 came from Google, SAP Engagement Cloud, FIS, Deliveroo, Civica, Syneos Health, Kaltura, Vortexa, Lucanet, Lative, NetMind.AI, Outreach, Pax2pay and Quavo; no 2026 session titles are archived on the public site, and the on-demand recordings of that edition sit behind the organiser's GTM Academy membership.
Four formats are named by the organiser for the GTM stage: live launch panels, debate-style sessions, "messaging makeovers" (a live rewrite of a volunteer's positioning or copy) and collaborative workshops. The festival format is the group's hands-on alternative to its two-day summits, which are keynote-and-panel events; the organiser's own copy on the Product Marketing Festival page describes it as "single-day, hands-on" and distinct from the summits. The co-located Revenue Operations Festival adds workflow reviews, live debates and automation workshops, and the Product Marketing Festival adds a competitive-intelligence challenge and a "Demo Doctor" live demo review, all accessible on the same pass. Networking blocks, an exhibition floor, lunch and a closing happy hour are included in the pass, per the register page.
The side events are the five co-located festivals in the same building on the same pass: Revenue Operations Festival London, Product Marketing Festival London, Sales Enablement Festival London, Product-Led Festival London and Customer Success Festival London, listed on the Product-Led Festival and Customer Success Festival pages as the co-located set (for 18 June 2026 on the first, for 2027 on the second). The closing happy hour on site is the only social slot mentioned. No dinner, awards, off-site programme or pre-day workshop was found on any of the six festival pages on 6 September 2026. Within the organiser's wider calendar, the nearest events are the Chief Revenue Officer Summit Austin on 24 June 2027 and the Revenue Operations Festival New York on 8 July 2027, both in the United States.
Three prices are published on the register page, checked 6 September 2026, all under an "early bird passes now on sale" banner. The individual pass costs £595 plus tax and includes all sessions, all co-located sessions, networking events, the exhibition floor, refreshments, lunch, the happy hour, on-demand recordings, slide decks and an invitation to the community network. Teams of three or more pay £495 plus tax per person for the same inclusions, which the organiser markets as saving "at least £300" per group; groups of ten or more are invited to contact the delegate team for a better rate. Go-to-Market Alliance members pay £350 through the membership dashboard, per the register page. The early-bird countdown on the register page had 229 days to run on 6 September 2026, which puts the price rise in late April 2027; the standard price after that date is not published. A discounted room rate at Club Quarters, St Paul's starts from £310, first come first served, per the venue page. A dedicated tickets sub-page (/location/london/tickets) returned a 404 on 6 September 2026; the register page is the live one.
Not publicly disclosed as a process. The dedicated speaker sub-page was an unpopulated template on 6 September 2026 ("Your text goes here"), and no call for speakers, criteria or deadline is published anywhere on the event site. Speaker enquiries are routed to will@salesenablementcollective.com, per the official event page and register page. The 2026 roster shows how slots are filled: practitioners at director to SVP level running GTM strategy, revenue operations, product marketing or enablement at mid-size and large companies, plus executives from sponsoring vendors (Lative and Outreach both had a speaker and a partner logo), which indicates that a vendor's route to the stage runs through the partnerships team.
Not publicly disclosed as tiers or prices. The sponsor sub-page returned a 404 on 6 September 2026, and no rate card, package list or floor plan is published on the event site. Partnership enquiries go to stav@salesenablementcollective.com, per the register page (the homepage lists stav@revopsalliance.com for the same contact). What the model looks like from the outside: partners appear as logos on the event page, get a speaking slot (Lative's CEO and Outreach's VP Revenue Operations both spoke in 2026) and a presence on the exhibition floor during the networking blocks. There is no vendor pass distinct from the delegate pass: a vendor who is not sponsoring can buy the same £595 plus tax early-bird individual pass as anyone else.
No 2027 partners are announced. The official event page, checked 6 September 2026, carries nine logos without tier labels or a year: Outreach.io, Lative, Torpedo Group, Tiger Eye, MindTickle, Zapier, Marrina Decisions, Ghost Ranch and Aptiv. Given that two of these companies supplied 2026 speakers and the sponsor sub-page is a 404, these are best read as partners of the 18 June 2026 edition carried forward, not as confirmed 2027 sponsors. The co-located Revenue Operations Festival London page separately lists Gong, monday.com, Outreach, Salesforce and Clari among its partners; those belong to the sister festival and are not confirmed as GTM Festival sponsors.
No breakdown by sector or company size is published; the organiser's "150+ companies" is its own figure and not itemised. The only proxy is the 2026 speaker list, which the organiser draws from its target audience: enterprise software and fintech (SAP Engagement Cloud, FIS, Quavo Fraud & Disputes, Pax2pay, ClearBank on the co-located stage), consumer platforms (Google, Deliveroo), public-sector and healthcare software (Civica, Syneos Health), data and video platforms (Vortexa, Kaltura, Lucanet), AI infrastructure (NetMind.AI) and the sales-technology vendors sponsoring the day (Lative, Outreach). The pass has no vendor restriction, so sales-tech and RevOps-tool sellers sit in the room as delegates as well as on the exhibition floor; how many is not disclosed.
Not publicly disclosed. No press or media accreditation page, form or criteria was found on the event site or on the Go-to-Market Alliance site on 6 September 2026, and no media contact is listed for this event. A journalist would have to write to the attendee contact, csharp@pmmalliance.com, or to the partnerships contact, since the group's sister events route "media partnerships" through their partnership teams. No media partners are named on the event page.
None found in independent media. Searches on 6 September 2026 for coverage of the 18 June 2026 edition outside the organiser's own domains returned only the organiser's event pages and a LinkedIn post, plus two third-party listings: a Quirk's events listing titled "Go-to-Market Summit London 2026", dated 18 June 2026 and attributed to "CMO Alliance", and a vendor blog post on SyncGTM (12 May 2026) that described a two-day "Go-to-Market Summit" on 24 to 25 June 2026, which does not match the organiser's own 18 June 2026 single-day listing. The organiser publishes its own post-event material as on-demand recordings for GTM Academy members and through the Go-to-Market Alliance social accounts.
There is no independent coverage to weigh, so what circulates is organiser copy and two listings that got the basics wrong. The Quirk's listing uses a different event name and a different organiser brand from the same group; the SyncGTM post is vendor content that ends with a product pitch and gives dates and a duration that contradict the official page. Organiser claims (200+ attendees, 50+ speakers, 150+ companies, 80% senior management, or 500+ attendees on the sister pages) are self-reported and unaudited, and the group's own pages disagree on the 2027 date (16 June on the GTM and RevOps pages, 17 June on three others, 17 to 18 June on one). The fourteen named 2026 speakers and their employers are the most checkable facts on offer; none of them is a journalist, so no predictable coverage follows from the roster.
Anyone who wants depth in a single function: the festival is a one-day, multi-stage sampler, and the group's two-day Revenue Operations Summit London and Sales Enablement Summit London on 2 to 3 December 2026 are where the dedicated programmes run. Anyone who needs a confirmed agenda before booking: on 6 September 2026 there were no 2027 sessions, speakers or sponsors, and the early-bird price is the bet that the 2026 formula repeats. Vendors expecting an exhibitor rate card or a floor plan: nothing is published and the sponsor page is a 404, so budget for a conversation with the partnerships team rather than a booking form. Anyone who may need to cancel: the group issues credit, not refunds. Chief revenue officers looking for a peer-only room: the pass is open to everyone, unlike the same group's invitation-only Chief Revenue Officer Summit London on 1 December 2026.
It is the early-summer stop of the European go-to-market circuit and the only cross-functional festival on it. The sequence tracked by EventsIndex from the autumn of 2026: Forrester's B2B Forum EMEA, London, 28 to 29 September 2026; Canalys Forums EMEA, Barcelona, 6 to 8 October 2026; TechSolutions, Paris, 14 to 15 October 2026; Agentforce World Tour London at ExCeL, 15 October 2026; Sales Enablement Summit Berlin, 21 October 2026; Sales Summit, Dusseldorf, 4 to 5 November 2026; Agentforce World Tour Paris, 5 November 2026; Web Summit, Lisbon, 9 to 12 November 2026; HubSpot GROW Europe, London, 17 November 2026; SaaSiest London Executive Edition, 19 November 2026; Chief Revenue Officer Summit London, 1 December 2026, clashing with SaaStr AI London (formerly SaaStr Europa), 1 to 2 December 2026, dates indexed rather than confirmed by that organiser; Revenue Operations Summit London, 2 to 3 December 2026. After the winter break: All4Customer Paris, 23 to 25 March 2027; SaaSiest, Malmo, 11 to 12 May 2027; AI Growth Summit Europe, the relaunch of SaaStock by Founderpath, London, 24 to 26 May 2027; then GTM Festival London on 16 June 2027, three weeks after AI Growth Summit Europe in the same city. Within the organiser's own calendar it follows Momentum powered by GTM Alliance in San Francisco on 21 January 2027 and precedes the Chief Revenue Officer Summit Austin on 24 June 2027. Its distinct position: it is the cheapest full-day pass on this list that puts revenue operations, product marketing, enablement and customer success people in one building, and the only one that sells six programmes for one ticket.
No other in-person GTM Festival was found. The organiser's events index, checked 6 September 2026, lists three Go-to-Market Alliance events: GTM Festival London, the AI for GTM Summit in San Francisco on 22 to 23 September 2026, and Momentum powered by GTM Alliance in San Francisco on 21 January 2027. The GTM Festival brand also has an online edition: a free virtual GTM Festival ran on 19 to 21 July 2023 with 20+ speakers and 1,000+ attendees from 750+ companies (organiser figures), and a Go-to-Market Virtual Summit 2026 is listed at online.gotomarketalliance.com. The sister brands run their own festival series in New York (Product Marketing Festival, Revenue Operations Festival on 8 July 2027) and summits across the United States, Europe and Australia, but those carry their own names, not GTM Festival.
English. No language statement is published; this is inferred from the English-only event site and a 2026 speaker roster drawn from UK, US and European companies. No interpretation is offered or mentioned.
Afterward, yes, if you hold a pass or a membership; live, no published option. The register page lists "Recordings OnDemand" and slide decks among the inclusions of every in-person pass. The 18 June 2026 edition has an on-demand page on gotomarketalliance.com, where the organiser states that "some of our content is only available to GTM Academy members", so recordings are not public. No livestream or virtual pass for the London festival is published; the organiser's remote product is its separate online GTM Festival and Go-to-Market Virtual Summit.
No refunds: the group's help centre, published under the Product Marketing Alliance brand (the trading entity), states that it is "unable to refund, but we will always offer you a credit for the amount of your purchase to be used towards a membership, course, or event in the future", with support@pmmalliance.com as the contact. No event-specific cancellation terms are published on the festival pages. Transfer of a ticket to a colleague is not mentioned on the pages checked for this event and is not relied on here.
The organiser publishes no accessibility statement for the festival, and its venue page carries no accessibility notes. The building, Convene Sancroft, St Paul's, at Rose Street, Paternoster Square, London EC4M 7DQ, is a 45,000 square foot venue over two floors with seven meeting rooms, a maximum group size of 900 and a respite room, per the IACC venue listing, which does not describe step-free access, lifts or accessible toilets; Convene's own venue page could not be fetched on 6 September 2026 (HTTP 403). An attendee with specific needs should write to the attendee contact, csharp@pmmalliance.com , before booking.
Convene Sancroft, St Paul's is at Rose Street, Paternoster Square, London EC4M 7DQ, beside St Paul's Cathedral in the City of London. St Paul's station (Central line) is the nearest Underground stop, with Bank (Central, Northern, Waterloo & City, DLR), Moorgate and Monument within walking distance; City Thameslink is the nearest rail station, per third-party venue guides. The organiser's venue page publishes a map link and no written directions. A discounted room rate at Club Quarters, St Paul's, opposite the venue, starts from £310, first come first served, per the venue page. No parking is offered by the venue; the City of London congestion charge applies on weekdays.
Because the organiser's asset is a set of function-specific communities, and the festival is where it sells them together. The Alliance runs the Product Marketing Alliance, Revenue Operations Alliance, Sales Enablement Collective, Product-Led Alliance and Customer Success Collective as separate brands with separate summits, and a go-to-market leader belongs to none of them in particular. Putting six stages in one City building for £595 plus tax, with a member price of £350 and team pricing from three people up, turns a cross-functional job title into a ticket that each community can sell to its own list. That is why the same day appears on six websites with six sets of statistics and, in 2027, at least two dates. For a buyer it is a good trade if the goal is to hear how the neighbouring functions talk, and a poor one if the goal is a deep programme: the deep programmes are the December summits at the same group.
Every number attached to this festival is the organiser's, and the organiser publishes several versions of it. The Go-to-Market Alliance events index says 200+ attendees and 150+ companies; the sister pages for the same building on the same day say 500+ attendees and 250+ companies, or 200+ companies, depending on which brand's page you open. The 2027 date is 16 June on two of the group's pages and 17 June on three others. The sponsor page is a 404 and the nine logos on the homepage carry no year. None of this suggests bad faith; it is what a multi-brand group looks like when each brand maintains its own copy. The most checkable facts on offer are the fourteen named 2026 speakers and their employers, the Rose Street address, the £595 plus tax early-bird price and the no-refund policy. Anyone quoting an attendance figure should say whose figure it is and which page it came from.
Official event page: events.gotomarketalliance.com/location/london, with agenda (/agenda), speakers (/speakers), registration (/register) and venue (/venue) sub-pages; the /tickets and /sponsor sub-pages returned 404 on 6 September 2026. Organiser: gotomarketalliance.com, and the parent group at thealliance.io. Series overview with all Go-to-Market Alliance events: events.gotomarketalliance.com. On-demand recordings of the June 2026 edition: gotomarketalliance.com/gtm-festival-london-june-2026-ondemand/ (GTM Academy membership required for part of the content). Co-located festivals: events.revenueoperationsalliance.com/location/londonjune, world.productmarketingalliance.com/location/londonjune, world.salesenablementcollective.com/location/londonjune, world.productledalliance.com/location/londonjune, events.customersuccesscollective.com/location/londonjune. Attendee enquiries: csharp@pmmalliance.com. Speaker enquiries: will@salesenablementcollective.com. Partnerships: stav@salesenablementcollective.com. Refunds and support: support@pmmalliance.com. Social: LinkedIn (Go-to-Market Alliance).