A festival on content, social media and fan engagement across sport, entertainment and culture.
Hashtag Sports is a festival and conference dedicated to content, social media and fan engagement at the intersection of sport, entertainment and culture. The 2026 edition took place on 1 and 2 June in New York, with the 8th Hashtag Sports Awards on the evening of 2 June.
Hashtag Sports gathers the content and social leads of leagues, teams, brands and media, plus creators and agencies. It covers the creator economy, emerging social formats and fan engagement, with awards recognising the best sports content campaigns.
It targets the content, social and fan engagement angle rather than broadcast infrastructure, complementing the technical profiles with content-side decision-makers.
| Format | 2-day festival |
| Focus | content, social, fan engagement |
| Awards | 8th Hashtag Sports Awards |
Content and social leads at leagues, teams, brands and media, plus creators and agencies.
An annual recognition of the most engaging sports content and fan experiences, held during the festival.