Two-day HR trade show at Messe Zurich, held annually and organised by HR Today / ALMA Medien AG. The event was formerly branded Personal Swiss and has rebranded to HR Festival Europe, with personalswiss.ch now redirecting to hrfestival.ch. The 2026 edition drew a record 6,500-plus attendees and more than 200 fully booked exhibitor spaces; the next edition runs 6-7 April 2027.
HR Festival Europe is an annual HR trade show held at Messe Zurich, organised by HR Today / ALMA Medien AG. The event was formerly branded Personal Swiss; it has since rebranded to HR FESTIVAL europe, with the former domain personalswiss.ch now redirecting to hrfestival.ch. It is the same event and organiser family under a new name. The 2026 edition, held under the new branding, drew a self-reported record of more than 6,500 attendees and more than 200 fully booked exhibitor spaces. The next edition is scheduled for 6-7 April 2027.
HR Today / ALMA Medien AG organises the event, the same organiser behind the former Personal Swiss brand.
The organiser reported a record of more than 6,500 attendees at the 2026 edition, with more than 200 exhibitor spaces fully booked.
6-7 April 2027, at Messe Zurich, Zurich, Switzerland.
Visitors outside HR and people management functions, or those still looking for an event under the Personal Swiss name, will find this a poor fit; the event now operates exclusively as HR Festival Europe.
Rebranded from Personal Swiss to HR Festival Europe under the same organiser, HR Today / ALMA Medien AG, the event carried its momentum into the new name: a self-reported record of over 6,500 attendees and more than 200 fully booked exhibitor spaces at the 2026 edition, with keynote appearances including former Swiss federal president Doris Leuthard.
Registration is handled through the official website. Ticket pricing is not disclosed by the organiser.
Not disclosed by the organiser.
Messe Zurich, Zurich, Switzerland.
Yes. The event, organiser and venue are unchanged; only the brand name has changed, from Personal Swiss to HR Festival Europe, and the former personalswiss.ch domain redirects to hrfestival.ch.
| Official website | https://hrfestival.ch/en/ |