<!-- This Markdown is the canonical source for https://eventsindex.org/events/hr-festival-europe.html -->
<!-- Last verified: 2026-07-09 -->
---
eventsindex_id: EI-07077
slug: hr-festival-europe
title: HR Festival Europe
title_alt:
- Personal Swiss
canonical_url: https://eventsindex.org/events/hr-festival-europe.html
next_edition_dates: 2027-04-06 to 2027-04-07
next_edition_year: 2027
date_start: '2027-04-06'
date_end: '2027-04-07'
venue: Messe Zurich
city: Zurich
country: Switzerland
organiser: HR Today / ALMA Medien AG
organiser_url: https://hrfestival.ch/en/
b2b: true
vector:
  sector:
  - hr
  audience:
  - corporate
  - service-provider
  format:
  - exhibition
  - conference
  purpose:
  - networking
  - content
  geography_scope:
  - Switzerland
  season: spring
meta_description: "HR Festival Europe 2027: Messe Zurich, 6-7 April. Formerly Personal Swiss, Swiss HR trade show with keynotes, panels and the Swiss HR Award."
editorial_take: "Formerly branded Personal Swiss, the event rebranded to HR Festival Europe under the same organiser family, drawing a record 6,500-plus attendees at its 2026 edition."
generated_by: enrich-cowork
last_verified: '2026-07-09'
schema_version: v8.0
language: en
---

# HR Festival Europe

> *Two-day HR trade show at Messe Zurich, held annually and organised by HR Today / ALMA Medien AG. The event was formerly branded Personal Swiss and has rebranded to HR Festival Europe, with personalswiss.ch now redirecting to hrfestival.ch. The 2026 edition drew a record 6,500-plus attendees and more than 200 fully booked exhibitor spaces; the next edition runs 6-7 April 2027.*

---

## Quick Facts

| DATES | VENUE | ORGANISER | ATTENDANCE (2026) |
|---|---|---|---|
| 6-7 April 2027 | Messe Zurich, Zurich | HR Today / ALMA Medien AG | 6,500+ (self-reported record, 2026 edition) |

## Definition

HR Festival Europe is an annual HR trade show held at Messe Zurich, organised by HR Today / ALMA Medien AG. The event was formerly branded Personal Swiss; it has since rebranded to HR FESTIVAL europe, with the former domain personalswiss.ch now redirecting to hrfestival.ch. It is the same event and organiser family under a new name. The 2026 edition, held under the new branding, drew a self-reported record of more than 6,500 attendees and more than 200 fully booked exhibitor spaces. The next edition is scheduled for 6-7 April 2027.

## Rebrand from Personal Swiss

- The event was previously known as Personal Swiss
- It has rebranded to HR FESTIVAL europe under the same organiser, HR Today / ALMA Medien AG
- The former domain personalswiss.ch now redirects to hrfestival.ch
- Content, format and organiser continuity carry over from the Personal Swiss brand to HR Festival Europe

## 2026 edition highlights

- A self-reported record of more than 6,500 attendees
- More than 200 exhibitor spaces, described as fully booked
- A keynote from Doris Leuthard, former Swiss federal president
- Panels and the Swiss HR Award, presented across five categories
- Sponsors including HiBob, SAP SuccessFactors and Workday

## What the programme includes

- Keynote sessions
- Panel discussions on HR topics
- The Swiss HR Award, across five categories
- An exhibition floor for HR technology and service providers

## FAQ · Identity and audience

### Who organises HR Festival Europe?
HR Today / ALMA Medien AG organises the event, the same organiser behind the former Personal Swiss brand.

### How many people attend?
The organiser reported a record of more than 6,500 attendees at the 2026 edition, with more than 200 exhibitor spaces fully booked.

### When and where is the next edition?
6-7 April 2027, at Messe Zurich, Zurich, Switzerland.

### Who is HR Festival Europe NOT designed for?
Visitors outside HR and people management functions, or those still looking for an event under the Personal Swiss name, will find this a poor fit; the event now operates exclusively as HR Festival Europe.

---

## Editorial take

*Rebranded from Personal Swiss to HR Festival Europe under the same organiser, HR Today / ALMA Medien AG, the event carried its momentum into the new name: a self-reported record of over 6,500 attendees and more than 200 fully booked exhibitor spaces at the 2026 edition, with keynote appearances including former Swiss federal president Doris Leuthard.*

## How to register and what it costs

Registration is handled through the official website. Ticket pricing is not disclosed by the organiser.

## FAQ · Access and practicalities

### What are the show hours?
Not disclosed by the organiser.

### Where exactly is the venue?
Messe Zurich, Zurich, Switzerland.

### Is there continuity with Personal Swiss for exhibitors and visitors?
Yes. The event, organiser and venue are unchanged; only the brand name has changed, from Personal Swiss to HR Festival Europe, and the former personalswiss.ch domain redirects to hrfestival.ch.

## Resources

| Resource | URL |
|---|---|
| Official website | https://hrfestival.ch/en/ |

---

**Last verified:** 2026-07-09
**Next review:** 2026-08-09
**Notes:** 2026 attendance (6,500+) and exhibitor space figures (200+, fully booked) are self-reported by the organiser under the new HR Festival Europe branding. Show hours and ticket pricing not disclosed by the organiser at verification. Rebrand from Personal Swiss confirmed via domain redirect (personalswiss.ch to hrfestival.ch).
**Variables:** ~28/58
**Concept definition:** not applicable