HubSpot's one-day European conference for senior marketing, sales and customer experience leaders, held in London each November; the 2026 edition runs on 17 November 2026 at the Southbank Centre with 18 sessions across three stages and a 2,000-seat target announced by the organiser.
HubSpot GROW Europe is the European edition of GROW, the event brand HubSpot runs for its customers and prospects outside its Boston flagship. It is a one-day, in-person conference for senior marketing, sales and customer experience leaders, built around keynotes, breakout talks, panels, HubSpot product workshops and networking, with HubSpot's own executives on stage alongside customers and guest speakers. HubSpot's sponsorship page describes it as the company's "biggest EMEA Experience", which places it as the regional counterpart to UNBOUND (the annual Boston conference known as INBOUND until HubSpot renamed it on 7 April 2026), not as a satellite of it: GROW Europe has its own dates, its own agenda and its own ticketing. Recent editions have all been in London: Queen Elizabeth Hall in 2024, Central Hall Westminster in 2025, and the Southbank Centre for 2026. An earlier London edition ran as "GROW London" at the Roundhouse in Camden on 27 June 2022, in hybrid format, and a 2018 "Grow with HubSpot" roadshow stop at The Mermaid in London was a half-day partner and customer session, a different format from today's conference.
HubSpot GROW Europe 2026 takes place on 17 November 2026, a Tuesday, from 08:00 to 17:30, per the organiser's event page and its ticketing record. The venue is the Southbank Centre, London, using both the Royal Festival Hall and the Queen Elizabeth Hall, at Belvedere Road, London SE1 8XX, United Kingdom. Three stages are in use: the Royal Festival Hall for the main stage, the Queen Elizabeth Hall auditorium and the Purcell Room for breakouts. Badge collection opens the evening before, on Monday 16 November 2026 from 17:00 to 19:00 on Level 1 of the Royal Festival Hall, and again from 08:00 on 17 November 2026. This is the third consecutive London venue: the 2024 edition was held at the Queen Elizabeth Hall (13 November 2024) and the 2025 edition at Central Hall Westminster (11 November 2025).
HubSpot organises HubSpot GROW Europe directly: the event pages sit on hubspot.com, the terms are HubSpot's GROW event terms, the copyright line is HubSpot, Inc., and registration runs on a Bizzabo ticketing widget under HubSpot's account. Attendee support is handled at grow@events.hubspot.com, and a help centre at growhelp.hubspot.com carries the registration, venue and accessibility answers. Sponsorship enquiries go to sponsorship@hubspot.com. On stage the event is fronted by HubSpot's international marketing team: Susanne Rönnqvist Ahmadi (Vice President, International Marketing) and Julia Pilkes (Senior Director, Upmarket Segment Strategy) open the 2026 edition, and Kipp Bodnar (Chief Marketing Officer) and Duncan Lennox (Chief Product and Technology Officer) deliver the HubSpot Spotlight keynote. No third-party conference producer is named anywhere on the event pages.
The organiser's 2026 page counts "2000 in-person attendees to network with" and describes the room as "2,000 senior marketing, sales, and CX leaders"; the same organiser states that "80% decision makers and business leaders" make up the audience. Both are organiser figures, and the 2,000 is a capacity target rather than a count: HubSpot's own sponsorship page says that "last fall, in London, 1000 senior leaders in marketing, sales, and customer service came together" and that for 2026 "we're doubling the number of tickets". The organiser also states the event "sold out two years running" (2024 and 2025). In practice the room is HubSpot's upmarket customer and prospect base in the UK and continental Europe, HubSpot solutions partners (Huble, BabelQuest and Saltedstone are 2026 sponsors), and the marketing, sales, revenue operations and customer success leaders those partners serve. For a head of sales, chief revenue officer or RevOps lead, the useful reading is that the audience is the buyer side of the sales stack, mostly mid-market companies that already run or are evaluating HubSpot as their CRM, rather than a vendor-neutral sales technology crowd.
Published roster on the organiser's agenda and speakers pages, checked 6 September 2026. Twenty-one names, of which nine are HubSpot employees:
One fireside chat ("Building the Marketing Leader AI Can't Replace") and two 14:00 slots are still marked "Coming Soon" on the agenda, so further names are expected. Past headline speakers named by the organiser: Steven Bartlett (GROW London 2022), Louis Theroux (2025) and Karren Brady (edition not stated on the organiser's page).
Four things change against the 2025 edition. The venue moves from Central Hall Westminster to the Southbank Centre, London, with the Royal Festival Hall as main stage and the Queen Elizabeth Hall auditorium and Purcell Room as breakout rooms. Capacity doubles: the organiser reports 1,000 attendees in 2025 and targets 2,000 in-person attendees for 2026 (organiser figures). The agenda adds a stated 2026 theme, "Moving Fast Without Breaking Trust", carried by a panel of HubSpot's Chief Legal Officer Erika Fisher, Legora's Stuart Shingler and HubSpot's Susanne Rönnqvist Ahmadi, and the sales and revenue content is heavier than in 2025: sessions on AI-first revenue teams (Kieran Flanagan), unlearning sales habits (Becky Schnauffer, LinkedIn), CRM as a decision engine (Hannah Fisher), revenue retention prediction (Séan Reid) and a RevOps-led panel (Siem Peters, Sendcloud). The closing keynote is Sir Mo Farah, replacing Louis Theroux's 2025 slot. Also new for 2026: AI-generated session summaries for every session, shared after the event, and a 10% group discount for five or more passes. Not yet announced for 2026: the HubSpot for Startups "AiSummit @ GROW" track that ran alongside the 2025 edition; its page says only "stay tuned for information on next year's event" as of 6 September 2026.
The organiser announces 18 sessions across three stages in one day, 08:00 to 17:30. The published agenda, checked 6 September 2026: welcome by Julia Pilkes and Susanne Rönnqvist Ahmadi (08:30); the HubSpot Spotlight keynote with Kipp Bodnar and Duncan Lennox (09:00), where HubSpot presents product news to a European audience; breakouts at 10:30 (Luke Harries of ElevenLabs on scaling to 33-plus markets, Adam Cuzzort's workshop on building working AI agents, Séan Reid on predicting revenue retention); at 11:30 (Becky Schnauffer of LinkedIn on unlearning what made you successful in sales, Angela DeFranco on the marketing-sales gap, Hannah Fisher on the CRM as a decision engine); lunch (12:00); at 13:00 (Kieran Flanagan on AI-first revenue teams, a panel with Elliott Carter of Perspicuity and Siem Peters of Sendcloud on AI as an operating model, and a fireside chat on the marketing leader AI can't replace, speaker to be announced); at 14:00 (Maximillian Keil of Lovable on building a modern go-to-market, plus two "Coming Soon" slots); at 15:00 (Jon Evans's keynote on marketing that outlives the quarter, the "Moving Fast Without Breaking Trust" panel with Stuart Shingler, Erika Fisher and Susanne Rönnqvist Ahmadi, and Anthony Rowell of Tradeprint on proving what drives revenue); and the closing keynote with Sir Mo Farah, moderated by Hannah Prevett, at 17:00. For a sales or revenue leader the thread is Schnauffer at 11:30, Flanagan and the RevOps panel at 13:00, Rowell at 15:00, plus the Spotlight keynote for CRM roadmap.
Five formats appear on the 2026 agenda: keynotes on the Royal Festival Hall main stage (HubSpot Spotlight, Jon Evans, Sir Mo Farah); 30 to 40 minute breakout talks by a single speaker; panels of two or three speakers; fireside chats; and one hands-on workshop (Adam Cuzzort, "From Use Case to Working Agent", in the Queen Elizabeth Hall auditorium). HubSpot's own description of the GROW format adds "hands-on HubSpot product workshops" as a standing component. The three stages run in parallel from 10:30, so an attendee sees at most one session per block and picks a track on the day. Networking is built into the meal breaks (breakfast, a 60-minute lunch, two coffee breaks) and a sponsor area called the Hub on Level 2 of the Royal Festival Hall, where sponsors may scan attendee badges with consent. No exhibition hall in the trade-show sense is described.
Documented for 2026: badge collection and an informal gathering on the evening of Monday 16 November 2026 (17:00 to 19:00, Royal Festival Hall Level 1), and a happy hour with appetisers at the end of the conference day, which the ticket includes. Documented for 2025 but not yet announced for 2026: "AiSummit @ GROW", a HubSpot for Startups track for founders and investors that ran inside GROW Europe 2025 with its own registration, combining a dedicated AI track with access to the main conference and "an exclusive pre-event kickoff featuring a live podcast recording"; its page states "registration for AiSummit @ GROW is now closed" and "stay tuned for information on next year's event" as of 6 September 2026. Sponsors may run activations in the Hub on Level 2 of the Royal Festival Hall ("turnkey activations, sponsored speaking opportunities, food and beverage moments", per the sponsorship page). No official after-party, awards or partner-day programme is published.
Not publicly disclosed outside the ticketing widget: the organiser's checkout page loads prices from a Bizzabo widget at purchase time, and no ticket amount appears on the event page, the checkout page markup, the help centre or in third-party coverage checked on 6 September 2026. What is documented: GROW Europe is a paid event (payment "is required when you register" and only Visa, MasterCard, Discover and American Express cards are accepted; no invoices, purchase orders, wire or cheque); a pass includes breakfast, lunch, light bites and the closing happy hour; group orders of five or more passes receive a 10% discount, applied on the website without a code; discounts cannot be combined or applied retroactively; and the invoice is the order confirmation email. Delegates with disabilities can request one complimentary companion ticket per delegate. Sponsorship packages have no published price either.
Not publicly disclosed. No call for speakers, application form or programme committee is published on the event page, the agenda page or the help centre, checked 6 September 2026. The 2026 roster shows how slots are filled: nine of 21 named speakers are HubSpot executives, one is a consultant at a sponsoring agency (Hannah Fisher, BabelQuest), and the rest are HubSpot customers or partners (Supermetrics, Sendcloud, Perspicuity, Tradeprint, Legora, ElevenLabs, Lovable, LinkedIn), a business podcaster and a celebrity closing keynote. The sponsorship page lists "sponsored speaking opportunities" among the packages, which is the one documented route onto the stage for a company. Otherwise, the only published contact is grow@events.hubspot.com.
Email sponsorship@hubspot.com, or fill in the form on the sponsorship page (hubspot.com/grow-2025/sponsors, still the live URL for 2026), after which "our sponsorship team will be in touch"; the help centre mentions a 2026 prospectus available on request. Packages are described as "turnkey activations, sponsored speaking opportunities, food and beverage moments, and more", with turnkey and custom options. Sponsors are placed in the Hub on Level 2 of the Royal Festival Hall and can scan attendee badges to collect contact details, with the attendee's consent. No tier names, prices or deadlines are published. The 2026 sponsors named so far are HubSpot solutions partners and one platform: Saltedstone, TikTok, BabelQuest and Huble, which indicates the sponsor profile the organiser targets.
Four partners are shown in the "Meet Our Partners" section of the organiser's page, checked 6 September 2026: Saltedstone, TikTok, BabelQuest and Huble. Three of the four (Saltedstone, BabelQuest, Huble) are HubSpot solutions partners, that is, agencies that implement and run HubSpot for clients; BabelQuest also supplies a speaker (Hannah Fisher). No tiers are published, so the list is flat. The organiser's own sponsorship pitch is "reach hundreds of decision-makers", which matches a partner-led sponsor base rather than a broad sales-technology vendor floor: no independent sales engagement, conversation intelligence or data vendor appears among the 2026 sponsors as of this check.
No attendee breakdown by industry or company size is published. Read from the organiser's own signals: the audience is "senior marketing, sales, and CX leaders", "80% decision makers and business leaders" (organiser figure), drawn from HubSpot's upmarket segment (the welcome session is led by HubSpot's Senior Director of Upmarket Segment Strategy), which in HubSpot's vocabulary means mid-market and lower-enterprise companies rather than small business. The 2026 speaker companies point the same way: scale-ups and mid-market technology and services firms (ElevenLabs, Lovable, Legora, Supermetrics, Sendcloud, Perspicuity, Tradeprint), plus LinkedIn and TikTok on the platform side and HubSpot agencies on the sponsor side. For a buyer, the practical reading is a room of HubSpot customers and prospects across B2B software, services and e-commerce, weighted to marketing and revenue functions.
Not publicly disclosed. No press or media accreditation page exists on the event site or in the help centre, checked 6 September 2026. The GROW event terms imply that credentials exist, since professional recording equipment is "prohibited unless credentialed", but no application route, deadline or press contact is published for GROW Europe. The only published event contact is grow@events.hubspot.com; HubSpot's corporate newsroom (hubspot.com/company-news) is the alternative route for journalists. Past coverage suggests HubSpot invites selected writers as guests rather than running an open accreditation process: Adrian Swinscoe wrote of the 2024 edition that HubSpot "got in touch recently and invited me to attend".
Coverage found for the 2022 to 2025 editions is almost entirely from HubSpot partner agencies and attendees, plus HubSpot's own channels. For 2025: a recap by Wagada Digital (a HubSpot partner agency) on the "Loop" marketing framework and Breeze AI agents; a post by ICS.AI, an attendee, on Louis Theroux's keynote and the "1,000 innovators, marketers, and technologists" in the room; a preparation guide by Steadman Hub; and session recordings on HubSpot's own "HubSpot Live" YouTube channel (for example "Loop Marketing in the AI Era: A Fresha Case Study"). For 2024: Adrian Swinscoe's "Unlocking Growth" piece, republished on CustomerThink, written as an invited guest. For 2022: Inbound FinTech's "GROW London 2022 Key Takeaways". No coverage in Marketing Week, The Drum, Campaign or CX Magazine was found in searches on 6 September 2026. For 2026, Hannah Prevett of The Sunday Times moderates the closing keynote, which makes some Sunday Times treatment plausible but not confirmed.
Weak as independent verification. Nothing found is placed media-partner coverage (no media partner is listed by the organiser), but nothing found is independent trade press either. The Wagada Digital and Steadman Hub pieces come from HubSpot partner agencies with a commercial interest in the platform; the ICS.AI post is a first-person attendee account; Adrian Swinscoe attended 2024 as HubSpot's invited guest and says so. The organiser's own figures (2,000 target, 80% decision makers, sold out two years running) circulate unchanged in all of these pieces and were not checked by any of them. The Hannah Prevett moderation slot in 2026 falls in the "predictable but not confirmed" category: a journalist booked as a speaker, not a coverage commitment. Treat any 2026 attendance report as an organiser figure until a count from a non-affiliated source appears.
Sales and revenue leaders whose CRM is Salesforce, Microsoft Dynamics or another platform with no plan to change: the HubSpot Spotlight keynote, the product workshops and the partner-led sponsor floor are all HubSpot-specific, so the vendor-neutral content is the guest talks only, and Salesforce's own Agentforce World Tour London (15 October 2026) is the equivalent room for that stack. Enablement practitioners looking for tactical sales-skills content: the 2026 agenda carries a handful of sales sessions inside a programme that is majority marketing and AI, and dedicated events such as the Sales Enablement Summit Berlin serve that need better. Anyone who needs a multi-day, deep-dive format: GROW Europe is a single day with 30 to 40 minute sessions and three parallel tracks, so an attendee sees six or seven sessions at most. Would-be speakers without a HubSpot customer story or a sponsorship budget: the stage is filled by HubSpot executives, customers, partners and booked names, with no open call.
HubSpot GROW Europe is one of the two CRM-vendor anchor dates in the European sales stack autumn, the other being Salesforce's Agentforce World Tour, which passes through London on 15 October 2026 and Paris on 5 November 2026 (dates as tracked on the EventsIndex Sales Stack hub). GROW Europe comes a month after the Salesforce London stop and lands in the densest fortnight of the season: it follows Web Summit in Lisbon (9 to 12 November 2026) and Sales Summit in Dusseldorf (4 to 5 November 2026), and precedes SaaSiest London Executive Edition (19 November 2026), the Chief Revenue Officer Summit London (1 December 2026), SaaStr Europa in London (1 to 2 December 2026) and the Revenue Operations Summit London (2 to 3 December 2026). Earlier in the quarter sit Forrester's B2B Forum EMEA in London (28 to 29 September 2026), Canalys Forums EMEA in Barcelona (6 to 8 October 2026), SaaStock Dublin (13 to 14 October 2026), TechSolutions in Paris (14 to 15 October 2026) and the Sales Enablement Summit Berlin (21 October 2026). Practically, a London-based revenue leader can pair GROW Europe with SaaSiest London two days later, and a HubSpot customer who also wants a vendor-neutral RevOps view can add the Revenue Operations Summit in early December. GROW Europe is the only date in that list where HubSpot's product direction is presented in person to a European audience; UNBOUND (formerly INBOUND) covers the same ground in Boston on 16 to 18 September 2026.
GROW Europe itself has been a London-only event in every edition found: GROW London 2022 (Roundhouse, Camden, 27 June 2022, hybrid), GROW Europe 2024 (Queen Elizabeth Hall, 13 November 2024), GROW Europe 2025 (Central Hall Westminster, 11 November 2025) and GROW Europe 2026 (Southbank Centre, 17 November 2026). A 2023 edition was not found in this research, and a claim that the 2024 edition took place in Amsterdam, circulating in social posts, is contradicted by the organiser's sponsorship page ("last fall, in London") and by two first-hand 2024 accounts placing it at the Queen Elizabeth Hall; it is not used here. GROW is a wider HubSpot brand: GROW ANZ ran at the ICC Sydney on 21 April 2026 with "17+ sessions across three stages", the same day-long format. HubSpot also runs smaller, free regional customer events under the "Connect" name (Connect London, 7 March 2024, a half-day at Lumiere London), which are not GROW editions. The global flagship is UNBOUND in Boston, 16 to 18 September 2026, renamed from INBOUND on 7 April 2026.
English. Every session on the 2026 agenda is titled in English, all event pages and the help centre are in English, and no interpretation or translation service is mentioned anywhere on the organiser's site as of 6 September 2026.
No remote ticket in 2026: the ticketing record lists the event as in-person only, and no livestream is announced (the 2022 London edition was hybrid with a digital portal, a format HubSpot has since dropped for this event). Afterward, two things are published: "select Main Stage sessions from GROW Europe 2026 will be available in full on the HubSpot Live YouTube channel in the days and weeks following the event", and AI-generated session summaries for all sessions will be shared with attendees after the event. Breakout sessions are not promised as recordings, and the event terms prohibit attendees from posting live streams of breakout sessions; clips under one minute on social media are allowed for personal use. HubSpot's 2025 main-stage sessions are available on the same YouTube channel, which is the best indication of what will be published for 2026.
A full refund is available on cancellation in writing to grow@events.hubspot.com through 13 October 2026 (the event terms give the deadline as 23:59 BST on 13 October 2026); after 13 October 2026 no refund is given, but the pass can be transferred. Transfers are free and self-service via the registration management link, until 23:59 BST on 13 November 2026; after 13 November 2026 transfers are not allowed. A separate cooling-off rule gives a full refund at any point before 13 November 2026 if the cancellation comes within 24 hours of purchase. Refunds go to the original payment method. If HubSpot cancels the event, passes are refunded at 100%; if the event is rescheduled or changed to a digital-only format, an attendee who can no longer attend may cancel with written notice within two weeks of the announcement.
Yes, with a documented process. The Southbank Centre has lifts to all floors and accessible toilets on every level of both halls, plus a Changing Places toilet on Level 1 of the Royal Festival Hall (key from staff; no slings provided). Wheelchairs, electric scooters, walkers, canes and crutches are welcome; the organiser states it does not provide push services. Service dogs are welcome. Delegates who need an attendant can request one complimentary companion ticket per delegate, valid only alongside the delegate's own badge. A parenting room and a multi-faith prayer room are on Level 1 of the Royal Festival Hall. Requests (companion ticket, service animal, kosher or halal meals, other accommodations) go through a Support Services Request Form due by 20 October 2026; later requests are accepted but not guaranteed. Menus carry vegan, vegetarian, dairy-free, halal and gluten-free options as standard. Access enquiries: grow@events.hubspot.com.
The Southbank Centre is at Belvedere Road, London SE1 8XX, on the south bank of the Thames. By Tube, Waterloo (Northern, Bakerloo, Jubilee and Waterloo and City lines) is 200 metres away and Embankment (District and Circle lines) is 600 metres away across Hungerford Bridge. By rail, Waterloo, Waterloo East and Blackfriars are the nearest stations on the south side and Charing Cross on the north side. Buses 1, 59, 68, 76, 139, 172, 176, 188, 243, 341 and SL6 stop on Waterloo Bridge (100 metres); routes 11, 76, 77, 381 and C10 stop on York Road (500 metres). By river, the RB1 River Bus stops at London Eye Waterloo Pier. Bicycle parking is in Southbank Centre Square off Belvedere Road, with cycle-hire stands on Concert Hall Approach. Parking nearby is very restricted; there is a drop-off on the slip road outside Southbank Centre Square, approached via Chicheley Street since Belvedere Road is closed to westbound traffic. Enter via the Royal Festival Hall on Level 1 with government-issued photo ID for badge collection; a cloakroom is open 08:00 to 18:00. There are no hotel blocks or discounted rooms; the organiser lists the London Marriott County Hall, Park Plaza Westminster Bridge, St James' Court, the Royal Horseguards and the Corinthia as nearby options.
Because it is the one day a year when HubSpot's product direction is presented in person to a European room, and for a revenue leader whose team lives in HubSpot's CRM that is a roadmap briefing, not a marketing conference. The HubSpot Spotlight keynote is given by the Chief Marketing Officer and the Chief Product and Technology Officer, the 2026 agenda names an SVP of Agentic GTM, a Builder Platform workshop and a RevOps-led panel, and the organiser's own framing of the audience is 80% decision makers. Add the customer-run sessions (Sendcloud on revenue operations, Supermetrics on revenue retention, Tradeprint on proving revenue impact) and a sales or RevOps leader gets a compact view of how peers on the same platform are wiring AI agents into pipeline and retention, at the cost of one day in London two days before SaaSiest London.
The converse is also true: the value scales with your HubSpot footprint. A CRO on Salesforce will find the guest talks (LinkedIn, ElevenLabs, Lovable, a Sunday Times editor interviewing Mo Farah) well chosen but the platform content irrelevant, and the sponsor floor is three HubSpot agencies and TikTok.
Every number attached to this event comes from HubSpot. The 2,000 attendees is a ticket target, not a count: the organiser's own sponsorship page says 1,000 people came in 2025 and that it is doubling the ticket allocation for 2026, so the room could be anywhere between those two figures on the day. "Sold out two years running" describes a 1,000-seat room, not a 2,000-seat one. The "80% decision makers" share is the organiser's classification of its own registrants, with no stated method. No attendance figure for any edition has been reported by a non-affiliated source: the only coverage found comes from HubSpot partner agencies, invited guests and HubSpot's own YouTube channel. None of this makes the event less useful; it means the figures should be read as HubSpot's plan for the day rather than as an audited description of it.
Official event page: hubspot.com/grow-europe. Agenda and speakers: hubspot.com/grow-europe-agenda. Tickets: hubspot.com/grow-europe/checkout (Bizzabo widget). Sponsorship: hubspot.com/grow-2025/sponsors and sponsorship@hubspot.com. Help centre (registration, refunds, venue, accessibility, food, code of conduct, recordings): growhelp.hubspot.com. Event terms: hubspot.com/grow-events-legal. Attendee support: grow@events.hubspot.com. Session recordings: the HubSpot Live channel on YouTube. All checked 6 September 2026.