A three-day developer conference in Zadar, Croatia, organised by Infobip, a global CPaaS company headquartered in Split. The event brings together software developers, engineers, and technology leaders from Europe and beyond for talks, workshops, and community on the Adriatic coast, covering AI systems, infrastructure, developer tooling, and large-scale software platforms. September 13–15, 2026.
Infobip Shift is a developer conference organised and funded by Infobip d.o.o., a Croatian CPaaS (Communications Platform as a Service) company. The event is not a vendor trade show: it positions itself as a developer-first gathering focused on software engineering practice, AI integration in production systems, infrastructure, and developer community. It is held annually in coastal Croatia, in Zadar, at the Visnjik Sports Center.
The conference has a multi-year history; the organiser references "previous speakers" including Rasmus Lerdorf (creator of PHP), Hakon Wium Lie (creator of CSS), Una Kravets (Google), Rich Harris (New York Times), Kent C. Dodds (Remix), Charity Majors (Honeycomb), and Kathy Simpson (GitHub). A companion digital magazine, ShiftMag (shiftmag.dev), extends the brand year-round.
The 2026 edition runs across three days at the Kresimir Cosic Hall within the Visnjik Sports Center in Zadar. The structure according to the organiser:
The organiser reports 6 stages covering AI, infrastructure, and other tracks; 100+ speakers; 500+ companies represented from startups to global tech companies; and 4,000+ developers from across Europe and beyond (figure published on the event website at the time of verification; the Events Index DB entry originally recorded 5,000 self-reported: the 4,000+ figure is the current organiser-published number and is used here).
Confirmed 2026 speakers as of the verification date include: Igor Dmochowski (Developer Relations Manager, NVIDIA); Katie Gamanji (Principal Engineer, Apple); Michelle Brenner (Senior Software Engineer, Netflix); Sven Peters (AI Evangelist, Atlassian); Nico Martin (Open Source ML Engineer, Hugging Face); Amir Salihefendic (Founder and CEO, Doist); Teresa Wu (VP Engineer, JP Morgan Chase); and Betta Lyon Delsordo (Penetration Testing Engineer, AWS), among others.
The September timing places Shift in the early European autumn conference season, ahead of the dense October cluster (KubeCon, droidCon Berlin, Devoxx Belgium) and after the summer break. Its coastal Croatian location is a deliberate differentiator: the organiser has consistently positioned the Adriatic setting as part of the event's identity, attracting attendees who combine technical learning with an out-of-office environment.
Within the developer conference market, Shift occupies a space between purely community-run events and corporate product launches. It is funded by Infobip, which means it does not rely on ticket revenue to the same degree as independent conferences. Infobip APIs and developer tools are present in the programme context, though the event is not structured as a product announcement vehicle.
The event targets: software developers and engineers working on backend systems, AI-integrated applications, and cloud infrastructure; engineering managers and technology leaders responsible for platform and infrastructure decisions; developer advocates and community engineers; and founders and CTO-level attendees from European software companies and startups.
The organiser's self-description lists "software developers, product managers, engineers, managing directors, freelance coders, creatives, and founders" as typical attendees. The 500+ companies reported at the 2026 edition span startups to global technology companies.
The three-day programme includes:
Sponsors for 2026 include Infobip itself, AWS, Infinum, Sedmi Odjel, Abysalto, JetBrains, Datadog, and Fina, among others.
Thematic areas as listed on the organiser's website for 2026:
The framing in 2026 is "developer-first conference for the AI era," with AI presented not as a standalone theme but as a thread running through how software gets built: "AI isn't the future: it's already changing how software gets built." Content prioritises real production systems over theory.
No. While Infobip is the organiser and funder, and the company's APIs and developer tools appear in the programme context, the event is structured as an independent developer conference with community-relevant content. Past speakers have included engineers from companies with no commercial relationship to Infobip (e.g., Netflix, Apple, GitHub, AWS, Google). The event has its own code of conduct and operates with editorial independence from Infobip's product team.
The event is not designed for:
The Visnjik Sports Center is described by the organiser as "one of the biggest venues in Croatia, an imposing facility whose dome shape makes it a recognizable Zadar landmark. More than 15,000 m2 of Visnjik will host six stages and five halls of Shift." The organiser notes that production will "transform the venue into a futuristic experience."
The Kresimir Cosic Hall is the main hall of the Visnjik Sports Center, located at Splitska Ulica 3, 23000 Zadar, Croatia. The complex covers more than 15,000 square metres and is named after the Croatian basketball player Krešimir Ćosić. It serves as both a sports venue and an events space. For the Shift conference, the organiser deploys six stages and five halls across the facility, with full event production transforming the interior.
The Adriatic coast location in Zadar, a historic city in Dalmatia, is a defining characteristic of the Shift conference identity; multiple testimonials from past speakers highlight the setting as unusual for a developer conference.
Infobip d.o.o. is a global CPaaS company headquartered at Domovinskog rata 61, 21000 Split, Croatia. It provides communications APIs, messaging platforms, and developer tools for businesses worldwide. Infobip has organised the Shift conference as its primary developer community event for multiple years. Contact: contact@shift.infobip.com (based on website footer). The company also maintains ShiftMag (shiftmag.dev), a developer-focused media publication.
Infobip Shift is a corporate-organised developer conference with a decade of history in coastal Croatia, known for its unconventional Adriatic setting and a speaker roster that has included creators of PHP and CSS, and core contributors to major developer platforms. The corporate funding model allows the event to offer relatively accessible ticket pricing compared to independent conferences of similar scale.
Tickets are sold through Entrio at https://www.entrio.hr/event/infobip-shift-2026-27033. Three pass tiers are published on the event site for the "Regular Bird" pricing period (ending August 31):
Earlier pricing tiers (Blind Bird, Super Early Bird, Early Bird) offered lower rates; these had likely expired by the verification date. A Late Bird and Final pricing tier follow Regular Bird. Payment methods accepted include American Express, Mastercard, Maestro, Visa, Diners, SEPA, PayPal, and Bitcoin.
Sessions are delivered in English.
Zadar has an international airport (ZAD) with scheduled connections to multiple European hubs, and is accessible by road and bus from Split and other Croatian cities. The organiser does not publish a dedicated travel planning page, but the city is a standard tourist and conference destination with established infrastructure.
Yes. The All Access Pass (359 EUR + VAT in the Regular Bird tier) includes 2 days of conference workshops. The Standard and Student passes do not include workshops.
| Official website | https://shift.infobip.com/ |
| Register / Tickets | https://www.entrio.hr/event/infobip-shift-2026-27033 |
| Speakers | https://shift.infobip.com/speakers |
| FAQ | https://shift.infobip.com/faq/ |
| Call for Proposals | https://sessionize.com/infobip-shift-2026 |
| ShiftMag (companion media) | https://shiftmag.dev |
| Startups programme | https://shift.infobip.com/startups/ |