SaaStr AI London is the European edition of SaaStr's B2B software conference series, rebranded from SaaStr Europa in 2025 and moved from June to December, gathering an organiser-claimed 2,500-plus founders, revenue leaders and investors in London for two days of AI and go-to-market case studies and structured investor matchmaking; the 2026 edition is announced for December 2026 in London, with 1 to 2 December given on the organiser's listing.
SaaStr AI London is the European flagship conference of SaaStr, the B2B software community and events company founded by Jason Lemkin. It is the event previously known as SaaStr Europa: SaaStr ran Europa in Paris (2018 and 2019, per the edition domains saastreuropa2018.com and saastreuropa2019.com), Barcelona (2022) and London (Tobacco Dock, June 2023 and June 2024), then announced in June 2025 that it was "bringing the best of SaaStr AI 2025 across the pond to London" for a December edition under the SaaStr AI London name. The organiser's own event listing still carries the SaaStr Europa label alongside the new name, so both names refer to the same event. Content is built around AI and go-to-market playbooks from B2B software operators (session titles at the 2025 edition included "Deploying AI SDRs… The RIGHT Way" and "AI to Orchestrate Your Entire Sales Motion"), plus a Meet a VC matchmaking programme. The organiser claims 2,500-plus attendees for the December 2025 edition; the earlier June Europa editions were marketed at 3,000-plus.
The 2026 edition is announced for December 2026 in London, United Kingdom, with 1 to 2 December 2026 (unverifiable information) given on the organiser's event listing as indexed by search engines on 6 September 2026 and repeated by a UK events directory published in February 2026; the organiser's pages themselves (saastrlondon.com, saastreuropa.com) are rendered in the browser only and could not be read directly for this fiche, and a London events guide dated 26 August 2026 lists the edition as "December 2026, exact dates TBC". The 2026 venue is not yet announced; the 2025 edition ran on 1 to 2 December 2025 at Park Plaza London Westminster Bridge, 200 Westminster Bridge Road, London SE1, per SaaStr's own blog and the Invest Nova Scotia trade-mission listing; an earlier pre-announcement in June 2025 (Success Quarterly) had named ExCeL London, which was not the venue used. A database note claiming the event had moved to Athens for 2026 was checked and found nowhere in the organiser's material or in any listing: the event stays in London.
SaaStr Inc., the US company behind the SaaStr blog, podcast and events, founded and led by Jason Lemkin, who is also the conference's most frequent speaker. The same company runs SaaStr AI Annual in the San Francisco Bay Area (12 to 14 May 2026, San Mateo County Event Center, per the organiser). Sponsorship enquiries go to sponsors at saastrinc.com; the organiser's sponsorship page describes the two flagship events as reaching "12,500+ total annual in-person attendees" (organiser figure). Ticketing for the London edition has run on Bizzabo (the 2025 agenda sat at events.bizzabo.com under the title "SaaStr Europa: London 2025").
2,500-plus attendees at the December 2025 edition, per the organiser, described as "founders, executives, investors, and AI innovators"; the organiser's sponsorship page calls them "2,500+ European decision makers", and the Digital Nova Scotia trade-mission page, quoting organiser material, put C-level attendees at "over 60%". The 2026 listing advertises "600+ VCs" with 1:1 Meet a VC matchmaking and "3,000+ networking opportunities", both organiser projections. The room is founder-heavy by design: SaaStr's speaker criteria state that "all session content must be to benefit the next generation of founders". For the June 2023 Europa edition the organiser said it was tracking to "162% of 2022's attendance in Barcelona" and hoped to approach 5,000; the December 2025 figure of 2,500-plus is lower than that ambition, and no independent attendance count exists for any edition.
The 2026 edition is the second under the SaaStr AI London name and the second in December, after the June-to-December move made in 2025. Compared with the 2025 edition (2,500-plus attendees, 500-plus VCs, "75+ AI sessions" per the trade-mission material), the 2026 listing advertises "120+ speakers", "100+ tactical sessions on B2B + AI" and "600+ VCs", all organiser projections. No 2026 speaker roster, agenda, venue or sponsor list had been published in any readable source as of 6 September 2026; the organiser's 2026 communications so far concentrate on SaaStr AI Annual (May 2026), whose speaker announcements began months ahead.
No 2026 agenda is published as of 6 September 2026. The 2025 edition is the reference: two days of keynotes and breakout sessions on AI in B2B go-to-market, with a session list that included "Deploying AI SDRs… The RIGHT Way", "AI to Hyper-Customize Marketing at Scale", "AI to Orchestrate Your Entire Sales Motion", "AI to Automate Customer Success", "AI to Turn Support Into a Sales Weapon" and "Learn From The Companies Doing AI Right", with case studies billed from OpenAI, Wiz, Clay, Artisan, Databricks and Intercom. SaaStr's 2025 blog listed fourteen timed sessions on 2 December alone. The organiser's speaker policy rules out "vendor commercials", "manels (all male panels)" and "repeat content".
Keynotes and panels on main stages, tactical workshops (the June Europa editions ran "7+ stages" and "100+ speakers and workshops"), structured 1:1 meetings and mentorship sessions, and the Meet a VC programme pairing founders with investors. Earlier Europa editions used Braindates for peer-to-peer meetings ("500+ Braindates" advertised in 2023); whether the Braindate platform was kept for the December London format is not stated in the readable sources. There is no exhibition hall in the trade-show sense: sponsors are present through branded stands, sessions and lead programmes, not a separate expo floor.
SaaStr has a tradition of publishing a guide to "official, unofficial and rogue" parties around Europa (it did so for the 2023 and 2024 London editions), typically sponsor-hosted evening events and VC dinners near the venue. The 2025 blog mentioned "dinner meetups" and hallway conversations as networking channels. No side-event guide for the December 2026 edition has been published as of 6 September 2026. Third-party delegations also attach themselves to the event: Invest Nova Scotia and Digital Nova Scotia ran an Atlantic Canada trade mission of ten SaaS companies to the 2025 edition, with registration closed on 3 November 2025.
2026 ticket prices are not publicly readable: the tickets page on saastrlondon.com is browser-rendered and could not be read for this fiche. For the 2025 edition, the organiser's buy-tickets page as indexed by search engines listed regular prices from about US$620 to US$827 (unverifiable information) depending on tier, and the Digital Nova Scotia trade-mission package valued an individual pass at "$1,700+", which likely reflects a full-price or VIP list rate. SaaStr prices in US dollars and runs promotional codes (launch pricing at the June 2025 announcement, a "final100" promotion before the 2025 edition). The organiser also runs an inclusion programme of no-cost VIP passes for under-represented founders and executives at its events (500-plus were offered for Europa 2023, per the organiser).
Through SaaStr's speaker application form at saastr.com/speaker-application (the London site also carries a speaker-submission page). Stated priorities: founders of well-known SaaS, cloud and AI companies, "especially those that rarely speak"; CROs, CMOs and CCOs; "workshops on highly tactical topics (narrow is OK) from top leaders"; under-represented speakers. Stated exclusions: product pitches, all-male panels, recycled content and "content from companies no one has heard of". The organiser warns that "due to a high volume, someone from SaaStr will only reach out if interested" and may propose a different format from the one submitted. No deadline for the December 2026 edition is published as of 6 September 2026; for reference, submissions for the 2025 cycle opened in late 2024.
Through the organiser's sponsorship team, sponsors at saastrinc.com, or the sponsor page on saastrlondon.com. SaaStr sells partnerships in three year-round tiers (Elite, Executive and Growth) that bundle one or both flagship events with podcast, newsletter and lead-generation placements; per-event prices are not published, and the London site's sponsor page could not be read for this fiche. SaaStr's own sponsorship pitch cites a sponsor case of "$2.7M influenced pipeline from $400K investment" (organiser-published sponsor testimonial, Ampersand). Historically SaaStr has posted "what sponsorships are left" updates a few months before Europa, with about half sold by late winter for the June 2023 edition.
Not publicly disclosed as of 6 September 2026: no sponsor list for the 2026 edition was found in any readable source, and the organiser's sponsor page is browser-rendered. For reference, the organiser's 2026 sponsor announcements to date concern SaaStr AI Annual (Diamond: Artisan, Google Cloud, Monaco, Replit; Platinum: Firebolt, Flatfile, G2, per SaaStr's blog), not London. Companies whose executives presented case studies at the 2025 London edition included OpenAI, Wiz, Clay, Artisan, Databricks, Intercom, Asana, Personio, Momentum, Filevine and Mangomint; a case-study slot is not the same as a sponsorship, and the 2025 sponsor roster by tier was not found.
B2B software companies at seed to growth stage, their founders and revenue, marketing and product leaders, and the venture investors who back them: the organiser advertises "600+ VCs" for 2026 and built the 2025 content around operators at OpenAI, Wiz, Clay, Artisan, Databricks and Intercom. Sales-technology vendors appear as sponsors and speakers (AI SDR, sales orchestration and customer-success automation were 2025 session themes), but the audience is founders and operators buying and building go-to-market tooling rather than enterprise procurement teams. No percentage breakdown by company type or size is published by the organiser.
Not publicly disclosed. No press-accreditation page or media-pass process was found on the readable SaaStr pages or in search results for the London edition. No press contact is published for the London event; the only organiser addresses found are sponsors at saastrinc.com (sponsorship) and, in older Europa FAQs, marketing at saastrinc.com (ticketing). SaaStr publishes high-resolution photo sets from its events on saastr.com, which suggests media material is available after the fact.
Coverage is thin and mostly organiser-originated. The June 2025 London announcement was carried by Business Wire (organiser press release, 19 May 2025) and picked up by Success Quarterly (9 June 2025). Trade-mission bodies (Invest Nova Scotia, Digital Nova Scotia) published event pages for the 2025 edition. A post-event note by an attendee investor (beacontech.vc) summarised one OpenAI session. No article about the 2025 or 2026 London edition was found in TechCrunch, Sifted, Tech.eu, UKTN, Forbes, the Financial Times or Maddyness in searches run on 6 September 2026. SaaStr's own blog is by far the largest source of material on the event.
Low as independent evidence. Everything quantitative in circulation (2,500-plus attendees, 500 or 600-plus VCs, "60%+ C-level", session and speaker counts) traces back to SaaStr's own blog, press release or sponsorship page; the Business Wire and Success Quarterly items reproduce that release, and the Canadian trade-mission pages quote organiser material. No outlet has published an independent attendance count or a critical review of the London edition. The attendee note at beacontech.vc is the only independent first-hand account found, and it describes a single session. No media partner is listed by the organiser for the London edition, so no coverage here is placed.
Enterprise procurement or sales-operations teams looking to compare vendors on a show floor: there is no exhibition hall, and sponsors appear through sessions and stands rather than a comparable product expo; the sales-technology buyer events on this calendar (Sales Enablement Summit Berlin, Revenue Operations Summit London) serve that need better. Anyone outside B2B software: the content is founder and operator playbooks for SaaS and AI companies. Vendors hoping for a speaking slot in exchange for a pitch: SaaStr's stated policy excludes "vendor commercials" and content from companies the audience has not heard of. Readers who need confirmed logistics before booking: as of 6 September 2026 the venue is unannounced and one directory still lists the exact December days as to be confirmed.
It closes the year for the European B2B software circuit. Among events tracked on this index, the autumn runs from Forrester's B2B Forum EMEA (London, 28 to 29 September 2026) and Canalys Forums EMEA (Barcelona, 6 to 8 October) through SaaStock Dublin (RDS, 13 to 14 October), its closest peer as a founder and investor conference, TechSolutions (Paris, 14 to 15 October), Agentforce World Tour London (ExCeL, 15 October) and Paris (5 November), Sales Enablement Summit Berlin (21 October), Sales Summit Dusseldorf (4 to 5 November), Web Summit Lisbon (9 to 12 November), HubSpot GROW Europe London (17 November) and SaaSiest London Executive Edition (19 November). SaaStr AI London then shares its first week of December with the Chief Revenue Officer Summit London (1 December) and the Revenue Operations Summit London (2 to 3 December), which makes a combined London trip possible for revenue leaders. The spring 2027 sequence resumes with All4Customer Paris (23 to 25 March 2027), SaaStr's own AI Annual in the San Francisco Bay Area (May), SaaSiest Malmo (11 to 12 May 2027) and GTM Festival London (16 June 2027).
Not under this name: SaaStr AI London is the only European edition. Its predecessor SaaStr Europa moved between cities: Paris (2018 and 2019), Barcelona (2022, the edition the organiser called a record), London Tobacco Dock (6 to 7 June 2023 and 4 to 5 June 2024), then London under the new name and December slot (1 to 2 December 2025). The organiser's other in-person flagship is SaaStr AI Annual in the San Francisco Bay Area (12 to 14 May 2026, San Mateo County Event Center, per the organiser), with an AI Summit run inside it; SaaStr also announced a SaaStr APAC event for 2023. Online, SaaStr runs free weekly workshops ("Workshop Wednesdays") and digital events year-round.
English. All organiser material, agendas and session titles are in English, and no interpretation or non-English track has ever been mentioned for a Europa or London edition in the sources reviewed.
No remote ticket for the London edition is documented in the readable sources. SaaStr publishes many of its event sessions afterwards as videos on its YouTube channel and podcast (the organiser cites "105,000+ YouTube subscribers" and "240,000+ monthly downloads", organiser figures), and SaaStr's blog turns sessions into written summaries, so a large part of the stage content becomes available free after the event, without any stated timetable. The organiser's separate free digital events (Digital AI Day, Workshop Wednesdays) are online only and distinct from the London conference.
The current terms for the London edition could not be read: the ticketing pages are browser-rendered. For reference, SaaStr's earlier Europa FAQs (2018, 2019 and 2022 editions) stated that tickets were not refunded after a cut-off about two months before the June event, with written requests to marketing at saastrinc.com before that date, and allowed transfers to another attendee free until a second cut-off and for a US$25 fee afterwards; SaaStr Annual terms (2023 and 2024) instead offer a 24-hour "worry-free" cancellation window after purchase, refunds to the original payment method within 90 days, and transfers notified in writing at least 14 days before the event. Which of these regimes applies to the December 2026 London edition should be confirmed on the ticket page before purchase.
Not publicly disclosed. No accessibility statement was found in the organiser's readable material, and the 2026 venue is not yet announced, so venue-level access details cannot be given.
The 2026 venue is not yet announced; this covers the 2025 venue in case it is reused. Park Plaza London Westminster Bridge stands at 200 Westminster Bridge Road, London SE1, on the south bank opposite the Houses of Parliament. Waterloo station (National Rail, Bakerloo, Jubilee, Northern and Waterloo & City lines) and Lambeth North (Bakerloo) are within a few minutes' walk, and Westminster station (Jubilee, District, Circle) is across the bridge. From Heathrow, the Elizabeth line to Bond Street or Paddington then the Underground, or the Piccadilly line to Green Park then the Jubilee line to Waterloo, takes about an hour; from St Pancras (Eurostar) the Northern line to Waterloo takes about 15 minutes. The Invest Nova Scotia listing noted a discounted room rate at the venue hotel for 2025 delegates.
Because it is the one week of the year when the European B2B software investor base is concentrated in a single London room: the organiser advertises 600-plus VCs and a structured Meet a VC programme for 2026, and the 2025 content was built by go-to-market operators at OpenAI, Wiz, Clay and Intercom explaining how they deployed AI SDRs, sales orchestration and support-to-sales automation. For a revenue leader deciding which AI tooling to buy or build, that is a rare combination of the people funding the vendors and the people who have already run the experiments. The same week hosts the Chief Revenue Officer Summit and the Revenue Operations Summit in London, so the trip can be shared across three events.
Every number attached to this event is SaaStr's own: the 2,500-plus attendees, the 500 or 600-plus VCs, the "60%+ C-level" share, the "3,000+ networking opportunities". No independent count, audit or press investigation of any edition exists in the sources reviewed, and the coverage that does exist reproduces the organiser's press release. The figures also move: the June Europa editions were marketed at 3,000-plus and, in 2023, at a hoped-for 5,000, while the first December edition claimed 2,500-plus, a drop the organiser has not discussed. The exact 2026 dates themselves are only visible in an indexed copy of a page that cannot be read directly, and one directory still calls them unconfirmed.
Official event site: saastrlondon.com (saastreuropa.com redirects to the same event pages). Organiser: saastr.com, with the events page at saastr.com/events and the speaker application at saastr.com/speaker-application. Sponsorship enquiries: sponsors at saastrinc.com. The organiser's blog at saastr.com is where dates, speakers and sponsors are announced first. As of 6 September 2026 the event pages are rendered in the browser only and do not expose their content to plain fetches, which is why some entries above record what could not be read.