Europe's biggest sports business event, where the continent's sport organisations set their agenda.
SPOBIS Conference describes itself as the world's biggest sports business event, with more than 5,000 participants from 50 nations. The 2026 edition took place on 4 and 5 February in Hamburg, covering digital transformation, fan engagement and commercial strategy.
For the vertical the interest is strategic more than technical: SPOBIS is where European, and especially German-speaking, sport organisations frame their technology investments. It is an access point to commercial and market decision-makers.
It complements the technical events such as SVG and IBC. Pairing it with SportsInnovation Dusseldorf in March covers the German ecosystem, the most structured in continental Europe.
| Attendance | 5,000+ from 50 nations |
| Format | 2-day conference |
| Host city | Hamburg |
Sports business executives, commercial teams and technology vendors targeting the European market.
Indirectly. SPOBIS frames how European sport organisations think about technology investment, rather than showcasing production technology.