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<!-- Last verified: 2026-06-18 -->
---
eventsindex_id: "EI-05734"
slug: spobis-conference
title: "SPOBIS Conference"
title_alt: ["SPOBIS"]
canonical_url: "https://eventsindex.org/events/spobis-conference.html"
next_edition_year: 2026
date_start: "2026-02-04"
date_end: "2026-02-05"
venue: "Hamburg"
city: "Hamburg"
country: "Germany"
organiser: "SPOBIS GmbH"
organiser_url: "https://www.spobis-conference.com/"
b2b: true
vector:
  sector: [sport-tech, sports-media]
  audience: [club, league, media, technology, investor]
  format: [conference]
  purpose: [networking, content, deal-making]
  geography_scope: [Europe]
  season: winter
meta_description: "SPOBIS Conference 2026: Europe's biggest sports business event, on digital transformation and commercial strategy, in Hamburg."
editorial_take: "Strategic rather than technical: the place to understand how European, especially German-speaking, sport organisations approach technology investment. Pairs with SportsInnovation for the German ecosystem."
generated_by: "claude-cowork"
last_verified: "2026-06-18"
language: "en"
schema_version: "v6.0"
---

# SPOBIS Conference
> *Europe's biggest sports business event, where the continent's sport organisations set their agenda.*

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## Quick Facts

| DATES | VENUE | ORGANISER | ATTENDANCE |
|---|---|---|---|
| **4-5 February 2026** | **Hamburg** | **SPOBIS GmbH** | **5,000+ participants, 50 nations** |
| 2 days, annual | Hamburg, Germany | SPOBIS GmbH | Europe's biggest sports business event |

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## Definition

SPOBIS Conference describes itself as the world's biggest sports business event, with more than 5,000 participants from 50 nations. The 2026 edition took place on 4 and 5 February in Hamburg, covering digital transformation, fan engagement and commercial strategy.

## What it covers

For the vertical the interest is strategic more than technical: SPOBIS is where European, and especially German-speaking, sport organisations frame their technology investments. It is an access point to commercial and market decision-makers.

## Where it sits

It complements the technical events such as SVG and IBC. Pairing it with SportsInnovation Dusseldorf in March covers the German ecosystem, the most structured in continental Europe.

## The event in numbers *(organiser-declared)*

| | |
|---|---|
| Attendance | 5,000+ from 50 nations |
| Format | 2-day conference |
| Host city | Hamburg |

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## FAQ

### Who should attend?
Sports business executives, commercial teams and technology vendors targeting the European market.

### Is there a technology angle?
Indirectly. SPOBIS frames how European sport organisations think about technology investment, rather than showcasing production technology.