--- eventsindex_id: "EI-07065" slug: sportbiz-europe title: "SportBiz Europe" title_alt: ["Sport Biz Europe"] canonical_url: "https://eventsindex.org/events/sportbiz-europe.html" next_edition_year: 2026 date_start: "2026-10-07" date_end: "2026-10-10" venue: "Former Estrella Damm factory, Barcelona" city: "Barcelona" country: "Spain" organiser: "Good Morning Sports" organiser_url: "https://sport-biz.com/" b2b: true vector: sector: [sport-tech, sports-media] audience: [club, league, media, technology, investor] format: [conference] purpose: [networking, content, deal-making] geography_scope: [Europe] season: autumn meta_description: "SportBiz Europe 2026: a four-day sports business and innovation congress in Barcelona, run by Good Morning Sports, 7-10 October." editorial_take: "A long-format Barcelona play on business and innovation with a bridge to Latin America. A secondary European target for the commercial and fan-engagement layer, best paired with WFS Madrid and the SportsPro Media Summit." generated_by: "claude-cowork" last_verified: "2026-06-18" language: "en" schema_version: "v6.0" --- # SportBiz Europe > *A four-day sports business gathering in Barcelona on innovation, digital transformation and market trends, run by the agency Good Morning Sports.* --- ## Quick Facts | DATES | VENUE | ORGANISER | ATTENDANCE | |---|---|---|---| | **7-10 October 2026** | **Former Estrella Damm factory, Barcelona** | **Good Morning Sports** | **European sports business community** | | 4 days, 6th edition | Barcelona, Spain | Good Morning Sports | Business and innovation | --- ## Definition SportBiz Europe is the Barcelona edition of the SportBiz congress series run by Good Morning Sports, a sports business agency founded in 2015 with the stated aim of professionalising the sports industry and connecting Latin America with the rest of the world. The 2026 edition runs from 7 to 10 October at the former Estrella Damm factory in Barcelona and is the sixth European edition. Over four days it gathers clubs, leagues, brands and technology providers around innovation, digital transformation, content monetisation and fan engagement, drawing on Barcelona's deep sports ecosystem. ## Origin and organiser SportBiz is a congress series created by Good Morning Sports, an agency founded in 2015 and led by co-founders Laura Cordeiro Jauregui and Patricio Baigorrotegui. The SportBiz format has run across a dozen countries, with a strong Latin American base, and SportBiz Europe is its Barcelona expression. The European edition has established itself over five prior years as a recurring meeting point for the sports business community in the city. ## Who attends SportBiz Europe gathers the European sports business community: clubs and leagues, brands and sponsors, technology and service providers, and commercial and marketing teams. The Barcelona setting and the agency's Latin American roots give it a distinctive bridge between the European and Latin American sports markets. The Johan Cruyff Institute has acted as a learning partner, and Diario SPORT as a media partner, reinforcing the local ecosystem. ## What it covers The agenda covers innovation, digital transformation, content monetisation, fan engagement and market trends, presented by speakers leading business strategy at major sports organisations. The long, four-day format allows the programme to range across commercial strategy and applied technology rather than concentrate on a single theme. ## Format SportBiz Europe runs over four days at the former Estrella Damm factory, a venue that gives the congress an industrial, festival-like character. The extended duration and the networking-led design make it as much a community gathering as a conference, with the Barcelona sports scene providing context and energy. ## Where it sits in the calendar SportBiz Europe falls in early-to-mid October, overlapping the European autumn business run. For an Iberian cluster it pairs with WFS Madrid in September and the SportsPro Media Summit in December. It is a secondary European target for the vertical, more business and innovation than broadcast engineering, and its consistency and scale are worth confirming year to year. ## Why it matters for the vertical SportBiz Europe offers a four-day, Barcelona-based view of European sports business and innovation, with a bridge to the Latin American market. For the vertical it is a secondary networking and market-intelligence target rather than a core technology event, useful for the commercial and fan-engagement layer and for reaching the Iberian and Latin ecosystems. ## The event in numbers *(organiser-declared)* | | | |---|---| | Organiser | Good Morning Sports (founded 2015) | | European edition | 6th | | Format | 4-day conference | | Venue | former Estrella Damm factory, Barcelona | | Partners | Johan Cruyff Institute, Diario SPORT | | Timing | October | --- ## FAQ ### When and where is SportBiz Europe 2026? From 7 to 10 October 2026 at the former Estrella Damm factory in Barcelona. ### Who organises it? Good Morning Sports, a sports business agency founded in 2015 and led by Laura Cordeiro Jauregui and Patricio Baigorrotegui. ### Who should attend? European sports business professionals, clubs and leagues, brands, technology vendors and commercial teams. ### What does it cover? Innovation, digital transformation, content monetisation, fan engagement and market trends. ### How does it fit the Iberian autumn cluster? It pairs with WFS Madrid in September and the SportsPro Media Summit in December for a media and business run in Spain. ### Which edition is 2026? The sixth European edition of SportBiz in Barcelona.