The sports media rights and technology convention that fills the Grimaldi Forum in Monaco each autumn with rights holders, broadcasters, distributors, platforms and technology vendors.
SPORTEL Monaco is an annual three-day convention for the sports media rights, broadcasting rights and sports technology business: an exhibition floor, a conference programme on the Speakers Stage, and pre-scheduled business meetings through the SPORTEL Connect tool. The organiser describes it as the world's leading sports content, media rights and technology convention, a self-description that no outside body has audited. The first SPORTEL was held on 2 November 1990 at the Loews Hotel in Monaco, created by the Monegasque journalist Georges Bertellotti. It is run by Monaco Mediax, which also organises the Monte-Carlo Television Festival and the SPORTEL Awards. The 2025 edition was the 35th.
SPORTEL Monaco runs from 25 to 27 October 2027 in Monaco, according to the save-the-date notice on the organiser's website. The 2027 venue had not been confirmed as of 26 October 2026. The 2026 edition took place from 19 to 21 October 2026 at Grimaldi Forum, Monaco (2026 venue), 10 Avenue Princesse Grace. Exhibitors could enter on Sunday 18 October 2026 from 13:00 to 20:00, and convention hours were 8:30 to 18:30 on Monday 19 and Tuesday 20 October, and 8:30 to 16:00 on Wednesday 21 October. The published conference sessions fell on 19 and 20 October 2026; the programme page listed no sessions for Wednesday 21 October as of 10 October 2026. The 2025 edition ran on 20 to 22 October 2025. Schedule details for 2027 had not been published as of 26 October 2026.
SPORTEL / Monaco Mediax: the legal organiser named in the 2026 Terms & Conditions is Monaco Mediax S.A.M., a Monegasque company at Le Triton, 5 rue du Gabian, 98000 Monaco, registered under number 24S09925. SPORTEL is the event brand. Monaco Mediax announced on 28 August 2026 that Amparo Di Fede is General Director, following the departure of Laurent Puons, who had been CEO since November 2011. In a 6 October 2026 press release the SPORTEL press service names Marine Picoulet as Executive Director of SPORTEL Monaco, where a 22 October 2025 release named Loris Menoni. Micheline Van Puymbroeck is SPORTEL's Commercial and Marketing Director, and Agnès Marsan is Executive Director of SPORTEL International.
The organiser reports 2,000 participants for the 2025 edition (organiser figure), from 70 countries and 795 companies, 155 of them newcomers. Of the 2025 participants, 45% were C-level executives and 33% were content buyers, and the regional split was 65% Europe, 18% Americas, 10% Asia and 7% Africa, Middle East and Oceania. The organiser says about 80% of businesses return each year. It has not published a 2026 attendance figure as of 10 October 2026, and its 2026 promotion repeats 2,000 delegates, 800 companies and about 70 countries. The audience is rights holders, federations and league presidents (LaLiga's Javier Tebas is a 2026 keynote speaker), broadcasters, distributors, agencies, brands, investors, clubs and technology vendors.
The 2027 speakers had not been announced as of 26 October 2026. Published roster for 2026, 57 names on the official speakers page on 10 October 2026, with the programme subject to modification:
This section covers the 2026 edition; what is new for 2027 had not been published as of 26 October 2026. The main addition in 2026 was the CMO Brand Programme on Monday 19 October, which the organiser calls its first senior marketing-focused networking and content experience, built with Qualcomm Technologies. Marine Picoulet is named as Executive Director of SPORTEL Monaco in 2026 releases, and Monaco Mediax changed its General Director on 28 August 2026. Pitch Perfect Innovation Contest prizes now include a pass to SPORTEL Canada 2027, a new event in Toronto on 23 and 24 March 2027. The Women's Lunch returns with a panel on women's sport as an investable market, and the Sports Bar launched in 2025 is part of the 2026 networking offer. The organiser said on 3 September 2026 that the exhibition floor was 80% sold out, with more than 80 exhibitors expected.
This is the programme of the 2026 edition; the 2027 programme had not been published as of 26 October 2026. Sessions ran on Monday 19 and Tuesday 20 October 2026 at the Speakers Stage in the Ravel room. Themes are TV and media rights, content distribution, AI strategy, live production, direct-to-consumer distribution, YouTube as a distribution channel, live sports betting, esports, investment in sport, brand and sponsorship value, women's sport and extended reality. Masterclasses on Monday cover corporate AI strategy and a panel on digital, data and investment in sports media. On Tuesday the masterclasses cover the future of production and live sports betting. LaLiga president Javier Tebas gives a keynote on new broadcast models on Tuesday 20 October from 15:40 to 16:25. Grup Mediapro presents on Monday 19 October from 14:00 to 14:30. The Pitch Perfect Innovation Contest takes place on Tuesday from 16:30 to 17:30. Screenings are limited to the nominated works shown at the Awards Ceremony on Monday evening; no separate screening room is announced.
Formats on the 2026 programme: Masterclass panels of about 45 minutes, company presentations of 20 to 30 minutes, one keynote of 45 minutes, the Pitch Perfect Innovation Contest (3 minutes of pitch and 2 minutes of questions per company), networking lunches, daily happy hours and coffee breaks hosted by the Esports Foundation. Outside the sessions there is an exhibition floor with 6, 9 and 12 square metre stands or custom-built stands, three lounges, and the SPORTEL Connect networking tool, which lets registered participants pre-schedule appointments. The organiser says executives typically line up more than 50 meetings (organiser claim).
The side events below are those of the 2026 edition; 2027 side events had not been announced as of 26 October 2026.
The Golden Podium Awards have carried the name of founder Georges Bertellotti since 2001.
Ticket prices for SPORTEL Monaco 2027 had not been published as of 26 October 2026. For the 2026 edition, the three-day pass had three rates, all excluding 20% VAT. The Regular Rate of €1,450 ended on 10 September 2026. The Last Call Rate was €1,590 until 17 October 2026 at 23:59 CEST. The Onsite Rate, labelled the full rate, was €1,690 until 21 October 2026. Each 2026 pass included SPORTEL Connect, Speakers Stage access, masterclasses, networking events, Wi-Fi in the exhibition halls, pre-scheduled appointments and partner hotel rates. The CMO Brand Programme carries a separate fee: the organiser's 28 September 2026 news item gave €990 excluding VAT, with a buy-one-get-one-free offer for the first 20 registrations (offer status unverifiable information). Fees for the Women's Lunch are not published. Attendee fees are paid by credit card in euros.
No open call for speakers or deadline is published. The organiser sells speaking opportunities: a sponsored session of 20, 30 or 45 minutes at Speakers Corner, or a slot on a Masterclass panel. The 2026 Terms & Conditions list speaking opportunities among additional products bought through the MyStore portal and payable by bank transfer until 21 September 2026 (card only after that date), so the route is commercial. Prices are not published; the sales team is reached through the contact form, topic "Speaking opportunities". The Pitch Perfect Innovation Contest is open to companies new to SPORTEL, and its winner receives a full pass for SPORTEL Monaco 2027; how pitchers are selected is not published.
Exhibitors book 6, 9 or 12 square metre stands, or upgrade to a custom-built stand, through the contact form or the sales team, and could request the 2026 brochure by form; 2027 exhibitor terms had not been published as of 26 October 2026. Stand and sponsorship prices are not published. An exhibitor pass includes convention access, SPORTEL Connect, Speakers Corner and masterclasses, networking events, Wi-Fi and hotel rates. Registration is confirmed once the invoice is fully paid; bank transfer was accepted until 14 September 2026 and card only after that. A stand not occupied on the first day can be reassigned without refund. Sponsorship products are sponsored sessions, lounge naming, branding items, onsite advertising and digital advertising.
The official sponsors page listed logos only, with no tier names, as of 10 October 2026. Sponsors for 2027 had not been announced as of 26 October 2026.
Sponsors: AWS, Bundesliga, Feedconstruct, Qualcomm, Telstra, WSC Sports, Wurl, XR Sports Alliance.
Official supplier: Pixeolab.
Media partners (media partner list, 10 outlets): Broadcast Sport, I-Sport Connect, Indian Television, Mediakwest, News Tank Sport Football, SportBusiness, Sport Business Club, Sportcal, SportsPro, Sports Video Group.
Exhibitors (71 logos on the exhibitors page on 10 October 2026): 21Production, AMP Visual TV, Asia Football Marketing, ATP Media, Bundesliga Media, Deltatre, Discover Sport, Ekstraklasa, Eluvio, Epic Clips, ESPN, European Broadcasting Union, Eurovision Services, FalconHQ, Feedconstruct, FIFA, Fight Sports, Global M, Globecast, Guowu Times International Culture and Media, Hiway Media, IKO Media Group, IMAX Corporation, Infront Sports and Media, International Tennis Federation, IOC Television and Marketing Services, LaLiga, Lega Calcio Serie A, LFP Media, Lingopal, Major League Baseball, MASL, Media Distillery, NASCAR, National Hockey League, NBA, NFL, Odiho, PGA Tour, Premier League, Protocol Sports Marketing, Qualcomm Technologies, Quattro Media, Reckord Outside Broadcasting, Relevent Football Partners, Reuters Imagen, Scoopa, ScorePlay, SES, Smaragd Medien, Spalk, Spiideo, Sponix Tech, SportBusiness (media partner), Sportfive UK, Sportforia, Sportradar Group, Sportz Solutions UK, Studio Automated, Team Marketing, Telstra Broadcast Services, Two Circles, uniqFEED, Videlio Events, ViewLift, Vitec, Vivaro, WSC Sports, Wyplay, XR Sports Alliance, YouTube.
The organiser's 2025 key figures by participant sector, as shown on its home page (organiser figure, basis not stated): new technology 18%, broadcast network and television 18%, marketing and communications 15%, sport entities 13%, distribution 9%, press 9%, production 6%, event organisers 3%, telecom 3%, digital platforms 2%, equipment 2%, betting and gaming 1%, legal 1%. The 2026 exhibitor list is led by leagues and rights holders (NBA, NFL, NHL, Premier League, LaLiga, FIFA), broadcasters and distributors (ESPN, European Broadcasting Union, Globecast), and data, streaming and technology vendors (Sportradar, Deltatre, WSC Sports, Wyplay).
All journalists need a press badge. The press page asks for supporting documents as PDF files by email: a signed letter on the outlet's letterhead from the chief editor or director, a recent copy of the media, a copy of the professional card, three recent signed articles and three recent signed press cuttings with photos. The page does not state a fee. Accredited journalists get an equipped press room with internet, online scheduling of interviews (available from mid-September), and a free TV Center with shared technical resources for TV channels. The SPORTEL press service is reached at media.sportel@monacomediax.com, the address on its 1 October 2026 release. The press video platform gives free HD rushes to registered press only, with no commercial use and a mandatory mention of SPORTEL. Official media partners receive complimentary passes and interview scheduling support in exchange for coverage.
Pre-event coverage in the trade press is mostly built on organiser material. Sports Video Group (media partner) published a 3 September 2026 article by its editorial director Ken Kerschbaumer on registrations and the conference. Indian Television (media partner) ran a programme preview on 30 September 2026. Sportcal (media partner) and SportBusiness (media partner) have carried SPORTEL press releases and previews in 2025 and 2026. The organiser publishes its own news items on sportelevents.com, including a 23 September 2026 interview with Bruin Capital's Jeff Roth. No independent post-event review of the 2025 edition, including Javier Tebas's keynote, was found.
Coverage falls into four tiers. Placed: the ten media partners get passes, interview support and a listing in return for coverage, and Sports Video Group (media partner), SportBusiness (media partner) and SVG Europe (media partner) staff also moderate sessions at the event. Independent but promotional: previews that restate the organiser's programme and figures. Predictable but unconfirmed: coverage by outlets whose journalists are booked as speakers. Claimed by the organiser without proof: more than 60 outlets accredited each year, a "record number" of executives in 2025, and the 2,000 attendee figure, which is rounded and has no stated audit. Trade-fair directory listings that surfaced in a search give attendance from 370 to 3,500 (unverifiable information), so use the organiser's figures only as stated claims.
Skip it if you cannot afford the 2026 prices, €1,690 plus 20% VAT for the onsite pass valid until 21 October 2026, or €1,590 plus VAT until 17 October 2026, plus travel and Monaco hotel costs; 2027 prices had not been published as of 26 October 2026. Skip it if you want an open call for papers, since speaking is sold as sponsored sessions. Skip it if you need remote access, because no virtual pass or livestream is published. Skip it if your work is day-to-day production operations rather than rights, distribution, partnerships or investment, since the organiser pitches the audience as decision-makers. The Women's Lunch and CMO Brand Programme need separate registration and are not open to every pass holder.
SPORTEL Monaco is the autumn flagship of the SPORTEL brand, held in the second half of October. The brand also runs SPORTEL Singapore (24 and 25 March 2026, Orchard Hotel Singapore) and SPORTEL Canada (Toronto, 23 and 24 March 2027). SPORTEL took part in IBC2026 in Amsterdam on the Content Everywhere Stage in Hall 5, according to its own 7 September 2026 news item, which shows it positions itself alongside the broadcast technology circuit. It describes its own focus as the market side of the sports media rights and sports technology industry. Production-technology audiences are served at SVG events, and SVG is a SPORTEL media partner.
SPORTEL Monaco itself is held only in Monaco, but the SPORTEL brand runs events elsewhere. SPORTEL Singapore took place on 24 and 25 March 2026 at the Orchard Hotel Singapore, and SPORTEL Canada is announced for Toronto on 23 and 24 March 2027. History on the organiser's site lists SPORTEL America (first held in Miami Beach in 1997), SPORTEL Asia (launched in 2006, last held in Macau in 2019), editions in Bali and Miami in 2023, Bali and Buenos Aires in 2024, and SPORTEL Talks New York in 2024.
The website, programme and speaker sessions are published in English. Interpretation is not publicly disclosed. The Terms & Conditions exist in English and French, and the French version is the only legally binding one. The accessibility charter linked from the practical information page is in French.
Not publicly disclosed: no livestream, virtual pass or session recordings are announced for 2026. SPORTEL Connect is a networking tool for registered participants, not a streaming platform. The home page tile "2025 Replay" opens a Calameo publication titled "Sportel Replay 2025", a document whose session video content was not confirmed. Registered press can download rushes from the video platform after the event.
Under the 2026 Terms & Conditions (version of 26 May 2026), a pass cancelled in writing until Monday 27 July 2026 at 23:59 CEST gets a 50% refund, paid after the event. After that date there is no refund, except for force majeure or a health reason supported by a physician's written proof, when the full registration fee is refunded after the event. The registration page footnote gives the cut-off as "before 28 July" for the Early Bird and Regular rates, so the contract date of 27 July is the safer reading. Pass substitution within the same company is free until 10 September 2026, then costs €280 plus VAT. If the organiser cancels for reasons beyond its control, registration fees are reimbursed; if it postpones, the amount carries over to the next event.
The practical information page says SPORTEL strives to improve accessibility for people with reduced mobility and people with disabilities, and links to Monaco Mediax's accessibility charter, a 12-page document in French dated January 2025. The charter's specific measures were not reviewed for this fiche. The Grimaldi Forum is on the seafront in the Larvotto district, and the page notes public lifts and escalators across Monaco. For assistance, use the contact form.
Grimaldi Forum, Monaco (2026 venue), at 10 Avenue Princesse Grace, 98000 Monaco. The 2027 venue had not been confirmed as of 26 October 2026. Nice Cote d'Azur Airport is the closest, 30 to 45 minutes by road; the organiser quotes an average taxi fare of €100. Bus line 80 runs to Monaco in about 30 minutes, with a 35% one-way discount for SPORTEL participants through SPORTEL Connect, and lines 600 and 601 (night) also serve the route. By train, Monaco Monte-Carlo station is on the line from Marseille to Ventimiglia. Grimaldi Forum car park rates are €6 up to 3 hours, €9 up to 4 hours, €15 up to 10 hours and €20 beyond. Partner hotels within walking distance include the Fairmont and Hotel Metropole (7 minutes), Le Meridien Beach Plaza (8 minutes), Monte-Carlo Bay (10 minutes) and the Hermitage (15 minutes). The hotel page says preferential rates are guaranteed to 2025 participants, so whether 2026 registrants get them is unconfirmed (unverifiable information).
It matters because it concentrates buyers and sellers in one building for three days. The organiser reports that 45% of 2025 participants were C-level and 33% were content buyers, and the 2026 exhibitor list holds the NBA, NFL, NHL, Premier League, LaLiga, FIFA and ESPN next to Sportradar, Deltatre and WSC Sports. A rights deal needs a seller, a buyer and a distribution partner, and this event lists all three types. The entry price in 2026 was a three-day pass at €1,690 excluding VAT at the onsite rate; 2027 prices had not been published as of 26 October 2026.
Because the organiser sees brands as the next buyers of sport. The CMO Brand Programme is a separate paid track, built with Qualcomm, where Revolut, Tata Consultancy Services, Diageo and Qualcomm marketing leaders meet rights holders. Marketing director Micheline Van Puymbroeck says the traditional media rights model is under pressure in parts of the market, so sponsorship and brand partnerships matter more. That makes it an upsell as much as a programme: it adds a fee to a pass and widens who the event can sell to.
Every headline number is the organiser's own. The 2,000 participants figure appears unchanged in the 2025 recap and in 2026 promotion, which also rounds 795 companies to 800. The 45% C-level share is described as "nearly half" in one release and as 45% in another. No audit is cited, and "record number of executives" comes with no count. Directory listings give attendance from 370 to 3,500. Treat 2,000 as a stated claim, and judge the room by the named exhibitors and the speaker roster instead.
Official site: https://www.sportelmonaco.com/. Registration is on https://www.mysportel.com/ and the networking tool is SPORTEL Connect at https://connect.mysportel.com/. Organiser news is at https://www.sportelevents.com/news and company information at https://www.monacomediax.com/en. Telephone: +377 93 10 40 60. Postal address: SPORTEL, Le Triton, 5 rue du Gabian, entree C, 98000 Monaco. Enquiries go through the contact form at https://www.sportelmonaco.com/contact, which routes by topic (attend or exhibit, sponsorship, speaking, press). The organiser warns that exhibitors and participants are targeted by companies posing as event organisers selling directories or hotel bookings.