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<!-- Last verified: 2026-06-18 -->
---
eventsindex_id: "EI-07049"
slug: sportsinnovation-dusseldorf
title: "SportsInnovation"
title_alt: ["Sports Innovation Dusseldorf"]
canonical_url: "https://eventsindex.org/events/sportsinnovation-dusseldorf.html"
next_edition_year: 2027
date_start: "2026-03-04"
date_end: "2026-03-05"
venue: "MERKUR SPIEL-ARENA, Dusseldorf"
city: "Dusseldorf"
country: "Germany"
organiser: "DFL Deutsche Fussball Liga / D.SPORTS"
organiser_url: "https://www.sportsinnovation.de/"
b2b: true
vector:
  sector: [sport-tech, sports-media]
  audience: [broadcaster, league, technology, production, club]
  format: [conference, expo]
  purpose: [benchmarking, content, networking]
  geography_scope: [Europe]
  season: spring
meta_description: "SportsInnovation 2026 (DFL): a live in-stadium demonstrator of broadcast and fan engagement technology, in Dusseldorf."
editorial_take: "A format unlike any other: the DFL turns a stadium into a live technology demonstrator. A prime target for football media innovation, where vendors are seen working in real conditions."
generated_by: "claude-cowork"
last_verified: "2026-06-18"
language: "en"
schema_version: "v6.0"
---

# SportsInnovation
> *A live, in-stadium demonstrator of broadcast and fan engagement technology, run by the DFL.*

---
## Quick Facts

| DATES | VENUE | ORGANISER | ATTENDANCE |
|---|---|---|---|
| **4-5 March 2026** | **MERKUR SPIEL-ARENA, Dusseldorf** | **DFL Deutsche Fussball Liga / D.SPORTS** | **Broadcasters, leagues, vendors** |
| 2 days, biennial | Dusseldorf, Germany | DFL / D.SPORTS | Live in-stadium demos |

---
## Definition

SportsInnovation is a media and broadcast innovation demonstrator organised by the DFL Deutsche Fussball Liga and D.SPORTS at the MERKUR SPIEL-ARENA in Dusseldorf. The 2026 edition took place on 4 and 5 March, with Transform Sports and the British media company SportsPro as strategic partners. Its signature feature is full-scale, in-stadium technology demonstrations.

## What it covers

Designed by the DFL, SportsInnovation stands out for its demonstrator format: broadcast and fan engagement technologies are tested in real conditions inside the stadium. It draws broadcasters, leagues, service providers and manufacturers who come to see innovations work rather than hear about them.

## Where it sits

A prime target for football media innovation, with a strong German cast (DFL, Sportcast, Sportec Solutions) and the editorial reach of SportsPro. Check its cadence, often biennial, for the next occurrence.

## The event in numbers *(organiser-declared)*

| | |
|---|---|
| Format | 2-day demonstrator |
| Organisers | DFL and D.SPORTS |
| Venue | MERKUR SPIEL-ARENA, Dusseldorf |

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## FAQ

### Who should attend?
Broadcasters, leagues, service providers, manufacturers and clubs.

### What makes it different?
The DFL turns a stadium into a full-scale demonstrator, so technologies are shown working in real conditions.