SportsPro's dedicated conference on artificial intelligence and technology in sport, gathering the CTOs, product leaders and AI partners of competitions, teams and broadcasters at the London Stadium.
SportsPro AI + Tech is the conference run by SportsPro Media, the international sports business media and events company, dedicated specifically to artificial intelligence and technology in sport. The 2026 edition runs on 29 and 30 September at the London Stadium in the Queen Elizabeth Olympic Park, the second edition after an inaugural event in September 2025 that welcomed more than 400 executives from teams, leagues, federations, rights holders, broadcasters and AI providers. It is one of the few events in the calendar that addresses AI applied to sport directly and practically, rather than treating it as a sub-theme of a broader business or analytics programme.
SportsPro launched AI + Tech in 2025 to give the technology and AI conversation in sport its own dedicated stage, separate from the rights and media business that dominates its other events. The choice of the London Stadium, a major live venue, signals the focus on applied technology in operations rather than abstract strategy. As a SportsPro property, it combines the publisher's editorial credibility and contact base with an audience drawn specifically toward AI and product.
The event targets the technology and product leadership of sport: chief technology officers, chief information officers and heads of product at competitions, teams, federations, rights holders and broadcasters, alongside the AI and cloud providers that serve them and a layer of startups. The 2025 edition's 400-plus executives set the template, and the speaker roster signals the seniority: recent contributors have included the CTO of Formula E, senior figures from the Premier League, the SVP Global Sports Product of Warner Bros Discovery, and strategy leads from Microsoft, Google Cloud and NVIDIA.
The programme is built around practical AI use cases. Recurring themes include AI-driven personalisation of the fan experience at scale, illustrated by the Premier League's work with Adobe and Microsoft to tailor experiences for a global fan base; AI in content creation and consumption, and how it reshapes production workflows; and agentic AI in live sport, the move from reactive systems to platforms that can reason, plan and act. The emphasis throughout is on what is in production rather than what is theoretically possible, which differentiates it from analytics-led conferences.
AI + Tech is a two-day conference of keynotes, case studies, panels and live demonstrations, hosted in the hospitality and event spaces of the London Stadium. The scale is deliberately executive rather than mass-market, which keeps the audience concentrated on decision-makers and the agenda on substantive use cases. As a SportsPro event it is closely tied to the publisher's wider calendar and editorial coverage.
AI + Tech falls in late September, in the dense European autumn run that includes the SVG Europe Summit, IBC and SPORTEL. Within the SportsPro family it carries the technology and AI angle, complementing the rights-focused Media Summit in Madrid and the broad business event in London. Against the wider circuit it is the cross-cutting AI target, distinct from the production engineering of the SVG circuit and the performance analytics of MIT Sloan.
SportsPro AI + Tech is probably the most direct single target in the vertical on the question of AI in sport. The audience is precisely the technology decision-makers the vertical wants to map, the speaker roster reads like a who's who of sports technology leadership, and the agenda addresses AI in production and operations rather than analytics alone. For tracking how AI is actually deployed across sport, it is the reference event.
| First edition | 2025 (inaugural) |
| 2026 edition | 2nd |
| Audience | 400+ executives (2025) |
| Venue | London Stadium, Queen Elizabeth Olympic Park |
| Notable 2025 speakers | Formula E CTO, Premier League, Warner Bros Discovery, Microsoft, Google Cloud, NVIDIA |
| Focus | AI personalisation, content, agentic AI in live sport |
On 29 and 30 September 2026 at the London Stadium in the Queen Elizabeth Olympic Park, London.
CTOs, CIOs, heads of product and technology leaders at competitions, teams, federations, rights holders and broadcasters, plus AI vendors and startups.
AI + Tech focuses on technology and AI in production and operations; the Media Summit in Madrid focuses on rights, distribution and platform business.
It launched in 2025; the 2026 edition is the second.
Fan-experience personalisation, AI in content creation and consumption, and agentic AI in live sport, with an emphasis on deployed use cases.
SportsPro Media, the international sports business media and events company.