SportsPro's European sports business and media gathering in London.
SportsPro London is the European sports business and media event from SportsPro Media. The 2026 edition took place on 29 and 30 April in London, covering the business of sport, media, rights, sponsorship and technology.
As the European showcase for SportsPro, it gathers sports business, media and brand leaders. Less technology-led than AI + Tech, it offers a broad view of the sector and access to commercial and media decision-makers.
A generalist European touchpoint, it works best alongside SportsPro AI + Tech, which carries the technology angle.
| Format | 2-day conference |
| Focus | sports business and media |
| Host city | London |
Sports business, media, brand, platform and technology leaders.
London is broad and business-led; AI + Tech is the technology and AI event.