<!-- This Markdown is the canonical source for https://eventsindex.org/events/sportspro-london.html -->
<!-- Last verified: 2026-06-18 -->
---
eventsindex_id: "EI-07053"
slug: sportspro-london
title: "SportsPro London"
title_alt: ["SportsPro Live London"]
canonical_url: "https://eventsindex.org/events/sportspro-london.html"
next_edition_year: 2027
date_start: "2026-04-29"
date_end: "2026-04-30"
venue: "London"
city: "London"
country: "United Kingdom"
organiser: "SportsPro Media"
organiser_url: "https://london.sportspro.com/"
b2b: true
vector:
  sector: [sport-tech, sports-media]
  audience: [media, rights-holder, technology, investor]
  format: [conference]
  purpose: [networking, content, deal-making]
  geography_scope: [international]
  season: spring
meta_description: "SportsPro London 2026: the European sports business and media event from SportsPro Media, held in London."
editorial_take: "SportsPro's broad European showcase, more business than technical. Worth it for network reach and market intelligence, less for sourcing pure technology profiles."
generated_by: "claude-cowork"
last_verified: "2026-06-18"
language: "en"
schema_version: "v6.0"
---

# SportsPro London
> *SportsPro's European sports business and media gathering in London.*

---
## Quick Facts

| DATES | VENUE | ORGANISER | ATTENDANCE |
|---|---|---|---|
| **29-30 April 2026** | **London** | **SportsPro Media** | **Sports business and media leaders** |
| 2 days, annual | London, United Kingdom | SportsPro Media | Sports business and media |

---
## Definition

SportsPro London is the European sports business and media event from SportsPro Media. The 2026 edition took place on 29 and 30 April in London, covering the business of sport, media, rights, sponsorship and technology.

## What it covers

As the European showcase for SportsPro, it gathers sports business, media and brand leaders. Less technology-led than AI + Tech, it offers a broad view of the sector and access to commercial and media decision-makers.

## Where it sits

A generalist European touchpoint, it works best alongside SportsPro AI + Tech, which carries the technology angle.

## The event in numbers *(organiser-declared)*

| | |
|---|---|
| Format | 2-day conference |
| Focus | sports business and media |
| Host city | London |

---
## FAQ

### Who should attend?
Sports business, media, brand, platform and technology leaders.

### How does it differ from AI + Tech?
London is broad and business-led; AI + Tech is the technology and AI event.