SportsPro's Madrid summit on the sports media ecosystem: rights, OTT and streaming, monetisation and the direct-to-consumer shift.
The SportsPro Media Summit is the Madrid event from SportsPro Media dedicated to the sports media ecosystem. The 2026 edition runs on 2 and 3 December in Madrid. Built over nearly a decade, it began as a response to the rise of streaming and has grown into a reference event for understanding the full complexity of how sport is distributed and monetised. The programme gathers more than 75 speakers across rights holders, broadcasters, streamers, clubs and technology providers, and draws an international audience spanning Europe, Africa and the Americas.
The Media Summit grew out of SportsPro's coverage of the streaming disruption in sport. What started as a focused response to the rise of OTT has broadened into a summit that addresses the whole media value chain, from traditional broadcast rights to direct-to-consumer models. Based in Madrid, it has been refined over close to ten editions and sits as the rights-and-distribution counterpart to SportsPro's technology-led AI + Tech event.
The summit attracts the commercial and media side of sport: rights holders and federations, broadcasters and streamers, clubs and teams, service and technology providers, and social media platforms. The audience is international, with recent editions drawing delegates from Canada, Egypt, Spain, Nigeria, Tunisia, the United Kingdom and South Africa. Importantly for the vertical, the technology leaders of the major sports platforms speak here, linking distribution strategy to the systems that deliver it.
The agenda centres on monetisation, OTT and streaming, global broadcast strategy, direct-to-consumer models, social media engagement, artificial intelligence and production. Landmark rights deals frame the discussion: a recent edition built a keynote around the eleven-year global media rights agreement between Amazon Prime Video and the NBA. The throughline is how sport reaches audiences and turns that reach into revenue, and how technology underpins both.
The Media Summit is a two-day conference of keynotes, panels and case studies, supported by structured networking. With more than 75 speakers it is programme-dense, and its Madrid base ties it to the Iberian media ecosystem. As a SportsPro property it is closely connected to the publisher's editorial output and wider event calendar.
The summit falls in early December, closing the sports media year alongside the SVG FutureSPORT and audio events. Within the SportsPro family it carries the rights and distribution angle, complementing the technology-focused AI + Tech in September and the broad business event in London. For an Iberian autumn run it pairs with WFS Madrid and SportBiz Europe.
The Media Summit is where the rights and distribution economy of sport is debated, and where the CTOs of the major platforms link that economy to the technology beneath it. For the vertical it is a strong secondary target: less about production engineering than about the streaming, OTT and monetisation strategy that sets the budgets flowing back into technology.
| Format | 2-day summit |
| Speakers | 75+ |
| Focus | rights, OTT, monetisation, DTC, AI |
| Audience | rights holders, broadcasters, streamers, clubs, tech |
| Reach | international (Europe, Africa, Americas) |
| Host city | Madrid |
On 2 and 3 December 2026 in Madrid.
Rights holders, broadcasters and streamers, clubs and teams, technology providers and social platforms.
Yes. The CTOs of major sports platforms speak here, connecting distribution strategy to the systems that deliver it.
The Media Summit focuses on rights, distribution and monetisation; AI + Tech focuses on AI and technology in production and operations.
Landmark media rights agreements, such as the Amazon Prime Video and NBA global rights deal, anchor the programme.
SportsPro Media, the international sports business media and events company.