An annual trade fair in Parma bringing together manufacturers, automation technology suppliers, system integrators, and industrial AI specialists to explore digital transformation, robotics, sustainable production, and software-defined manufacturing across three days of exhibitions, demonstrations, and specialist programming.
SPS Italia is an annual B2B trade fair held at Fiere di Parma dedicated to industrial automation, artificial intelligence, digital transformation, and sustainable manufacturing. The event combines an exhibition of automation technologies and digital solutions with a specialised Digital District featuring working demonstrations, application cases, and focused areas for industrial IT, AI, start-ups, and education. It serves as a meeting point for technology suppliers, manufacturers, system integrators, and industry decision-makers operating across the intelligent, digital, and flexible industry space in Italy and the broader southern European market.
SPS Italia 2026 addresses the intersection of industrial automation and digital technologies, with thematic coverage spanning AI agents, software-defined manufacturing, robotics and physical AI, cyber security, and ESG considerations. The event is structured to serve both the supply side, technology vendors and solution providers, and the demand side, manufacturing companies and integrators seeking to assess and adopt new production technologies. Programming is delivered in Italian and English across six stages and specialist districts, making it accessible to both domestic Italian audiences and international participants active in the EMEA industrial sector.
SPS Italia 2026 hosts two awards programmes. The She SPS Italia Award recognises contributions to gender inclusion and diversity within the industrial automation sector. The SPS Italia UP Challenge is directed at start-up companies in the industrial AI and automation space. Specific deadlines and submission URLs are not publicly disclosed as of verification.
| Expected attendance | 37,000 (organiser figure) |
| Exhibition stages | 6 |
| Duration | 3 days |
| Languages | Italian, English |
SPS Italia functions as a trade fair and knowledge platform for the industrial automation and manufacturing technology sector in Italy. It brings together technology suppliers, manufacturers, and integrators around shared themes of digitalisation, AI adoption, robotics, and sustainable production, combining an exhibition floor with specialist programming and demonstration zones.
Unlike a purely conference-based format, SPS Italia centres on physical exhibition and live technology demonstration. The Digital District and specialist focus areas allow attendees to interact directly with working systems and application cases rather than relying solely on presentations. This makes it particularly relevant for procurement-oriented visits and hands-on technology evaluation.
The event is conducted in both Italian and English and attracts participants from across the EMEA region. It holds particular relevance for companies active in southern European manufacturing markets or seeking to engage with Italian industrial technology suppliers and integrators.
Fiere di Parma is a convention and exhibition centre located at Viale delle Esposizioni 393A, 43126 Parma, Italy. The facility serves as a major regional exhibition hub in northern Italy and regularly hosts large-scale B2B trade fairs across industrial, agri-food, and technology sectors. Its location in Parma positions it within the industrial heartland of the Po Valley, a region with significant manufacturing density.
Messe Frankfurt Italia Srl is the Italian subsidiary of Messe Frankfurt GmbH, a multinational trade fair and event organiser headquartered in Frankfurt am Main, Germany. The parent company is owned by the City of Frankfurt, which holds a 60 percent stake, and the State of Hesse, which holds 40 percent. Messe Frankfurt GmbH operates approximately 346 events globally through 29 subsidiaries.
In addition to SPS Italia, the group's portfolio includes Ambiente, Light + Building, Christmasworld, and ISH Frankfurt, among other events spanning multiple industry verticals. Messe Frankfurt Italia manages the local delivery of SPS Italia and coordinates its integration with the broader international SPS brand, which operates trade fairs across multiple geographies in the industrial automation sector. The organiser's website is available at messefrankfurt.com, and the Italian subsidiary maintains a LinkedIn presence.
SPS Italia is the reference industrial automation and AI trade fair on the Italian calendar, drawing approximately 37,000 visitors to Parma and serving as a practical evaluation ground for manufacturers and integrators assessing automation, robotics, and digital production technologies across the southern European market.
Attendance at SPS Italia 2026 is complimentary for all visitors. Registration is open and available through the official online portal. No early-bird deadline or tiered pricing structure is publicly disclosed as of verification. Visitor registration can be completed via the official registration page listed in the Resources section below.
SPS Italia 2026 supports B2B matchmaking, enabling attendees and exhibitors to identify and connect with relevant counterparts ahead of and during the event. An official SPS Italia app is available to support navigation, scheduling, and engagement on site. Advance scheduling of individual meetings is not confirmed as publicly available as of verification. Replay access to session content is not offered. An organiser newsletter exists for ongoing communications; publication frequency is not publicly disclosed as of verification.
SPS Italia 2026 includes two awards initiatives. The She SPS Italia Award recognises efforts to advance gender diversity and inclusion across the industrial automation sector. The SPS Italia UP Challenge is directed at start-up companies working on AI and automation solutions for industrial applications. Award submission URLs and deadlines are not publicly disclosed as of verification.
Yes. Visitor registration is complimentary for all attendees. Registration is completed through the official online portal in advance of the event.
The event operates in Italian and English. Sessions, materials, and on-site communications are available in both languages.
The event takes place at Fiere di Parma, Viale delle Esposizioni 393A, 43126 Parma, Italy. Parma is served by its own railway station with connections to Milan and Bologna, and by Parma Airport. Specific travel and accommodation guidance is not publicly disclosed as of verification via this record; the official website is the recommended source for logistics information.
| Official website | https://spsitalia.it.messefrankfurt.com/parma/it.html |
| Register | https://spsitalia.it.messefrankfurt.com/parma/it/visita-spsitalia.html |
| not disclosed | |
| Programme | not disclosed |
| Organiser website | https://www.messefrankfurt.com |
| Organiser LinkedIn | https://www.linkedin.com/company/messe-frankfurt-italia/ |