swampUP Europe 2026

JFrog's annual DevSecOps and AI security conference, 20-22 October at InterContinental Barcelona. Three days on software supply chain security, AI governance and DevGovOps: training labs on Day 1, keynotes and expo on Days 2-3. Speakers from AWS, Google, NVIDIA and Microsoft.

DATES
20-22 October 2026
VENUE
InterContinental Barcelona
ORGANISER
JFrog
PRICING
from EUR 165

Definition

swampUP Europe is JFrog's annual conference on DevSecOps and AI security, held over three days in October 2026 at the InterContinental Barcelona. The programme opens with training and labs on Day 1 (with CPE credits), followed by keynotes, breakout sessions, an expo, and a Gala Dinner on Days 2 and 3. Themes include AI security, the software supply chain, DevGovOps, platform engineering, and secure AI delivery. Speakers are drawn from companies including AWS, Google, NVIDIA, and Microsoft.

Why InterContinental Barcelona

The InterContinental Barcelona hosts the three-day programme, providing training-lab space for Day 1 and the larger keynote, breakout, and expo areas for Days 2 and 3. Barcelona positions the event for a European DevSecOps and platform engineering audience.

Who attends swampUP Europe 2026

What the swampUP format includes

What the swampUP programme covers

How to register and what it costs

Pricing tiers, as published by the organiser:

The official site at jfrog.com/swampup is the authoritative source for current pricing.

FAQ · Identity and audience

Who organises swampUP Europe?

swampUP is the annual conference run by JFrog.

What is on the agenda for Day 1?

Day 1 is dedicated to training and labs, which are eligible for CPE credits. Keynotes, breakouts, and the expo run on Days 2 and 3.

Which companies provide speakers?

Speakers are drawn from companies including AWS, Google, NVIDIA, and Microsoft.

Who is swampUP NOT designed for?

Attendees seeking a general developer conference unrelated to security, supply chain, or platform engineering will find the DevSecOps and AI security focus a poor fit.

The venue: InterContinental Barcelona

The InterContinental Barcelona is the host venue for all three days, with separate space for Day 1 training labs and the Days 2-3 keynote, breakout, and expo programme.

The organiser: JFrog

JFrog is a software supply chain and DevOps platform company. It runs swampUP as its annual user and community conference. More at jfrog.com/swampup.

Editorial take

swampUP Europe is JFrog's flagship gathering for DevSecOps and AI security: a training day followed by two days of keynotes and expo at InterContinental Barcelona, with speakers from AWS, Google, NVIDIA, and Microsoft and a clear focus on the software supply chain.

FAQ · Access and practicalities

What does the entry-level ticket cost?

Early Bird pricing starts at EUR 165 for conference-only access (by 20 June), rising to EUR 299 at Standard and EUR 345 Late. Adding training raises the price.

Are there group rates?

Yes. Group pricing for three or more attendees starts at EUR 120.

Do the training labs earn credits?

Yes. The Day 1 training and labs are eligible for CPE credits.

Resources

Official website https://jfrog.com/swampup/
Register https://jfrog.com/swampup/