swampUP Europe 2026

JFrog's three-day DevOps, DevSecOps, and AI software supply chain conference in Barcelona, where platform engineers, security practitioners, and AI developers examine how to deliver AI-enhanced software securely, covering DevGovOps, AI governance, and software supply chain security.

DATES
20-22 October 2026
VENUE
InterContinental Barcelona
ORGANISER
JFrog
ATTENDANCE
not disclosed

Definition

swampUP Europe 2026 is JFrog's European DevOps, DevSecOps, and AI software supply chain conference, held at the InterContinental Barcelona from 20-22 October 2026. The three-day event covers secure software delivery, AI governance, DevGovOps, and platform engineering, with a focus on how AI code, models, and AI-generated content fit into secure delivery pipelines. The CFP closed on 18 May 2026. A Gala Dinner is scheduled for 21 October. Tickets are refundable until 15 July 2026.

Why swampUP Europe exists

Software supply chain security has expanded from a narrow concern to a central engineering discipline since high-profile attacks on build pipelines and package registries. The introduction of AI code generation and model delivery into those same pipelines has added new risk vectors. swampUP Europe provides a practitioner forum specifically for the engineering decisions at this intersection: how to govern, secure, and operate software delivery pipelines that now include AI-generated and AI-delivered components.

Who attends swampUP Europe 2026

What the swampUP Europe 2026 format includes

What the swampUP Europe 2026 programme covers

FAQ · Identity and audience

What is swampUP?

swampUP is JFrog's annual DevOps and DevSecOps conference series. The name references JFrog's frog mascot. The European edition runs in Barcelona; a separate US edition is typically held earlier in the year.

What is DevGovOps?

DevGovOps is a term JFrog uses to describe the integration of governance practices into DevOps workflows, particularly around AI code generation, model use, and policy enforcement in software delivery. It extends DevSecOps with a governance and compliance dimension for AI-assisted development.

Is the CFP still open?

No. The CFP closed on 18 May 2026.

Who is swampUP Europe NOT designed for?
  • Data scientists or ML researchers without interest in software delivery or supply chain security
  • Business professionals seeking non-technical content on AI strategy or business applications
  • Developers focused exclusively on application-level programming without interest in platform or pipeline concerns
  • Attendees expecting a broad technology trade show rather than a focused practitioner conference

The venue: InterContinental Barcelona

The InterContinental Barcelona is a five-star hotel and conference venue located in the Eixample district of Barcelona, close to Passeig de Gracia. The hotel provides conference facilities, accommodation, and dining. Barcelona El Prat Airport (BCN) is approximately 25-35 minutes from the hotel by taxi or public transport (Aerobus). Barcelona is one of Europe's main conference cities with direct flights from across the continent.

The organiser: JFrog

JFrog is an Israeli-American software technology company best known for its Artifactory binary repository manager and its broader suite of DevOps and DevSecOps tools covering CI/CD, software supply chain, security scanning, and distribution. JFrog is listed on NASDAQ and operates globally. swampUP is its flagship practitioner conference series.

Editorial take

swampUP Europe is one of the few European conferences that takes software supply chain security for AI seriously enough to build a dedicated three-day programme around it; the JFrog product focus is present but the content goes beyond product marketing into engineering practice.

How to register and what it costs

Registration is open at swampup.jfrog.com/europe. Tickets are refundable until 15 July 2026. Ticket pricing is not publicly disclosed as of verification date. Check the official website for current pricing and any available discounts.

FAQ · Access and practicalities

How do I get to the InterContinental Barcelona?

The hotel is in the Eixample district, near Passeig de Gracia. From Barcelona El Prat Airport: take the Aerobus to Placa Catalunya (approximately 35 minutes) then walk or take a short taxi; or take the Metro L9 Sud to Zona Universitaria and transfer. The venue is accessible by Metro lines 2, 3, and 4 at Passeig de Gracia or Diagonal stations.

Until when can I get a refund?

Tickets are refundable until 15 July 2026, according to the organiser.

Is accommodation at the InterContinental included?

Accommodation is not included in the conference ticket. Book directly through the hotel or other Barcelona accommodation options.

Resources

Official website https://swampup.jfrog.com/europe/
Register https://swampup.jfrog.com/europe/
Programme not disclosed